Influencer app Node's $13 million sale shows how central tech and AI have become to talent management
Canadian talent agency Dulcedo Group bought the influencer-marketing app Node for its technological expertise and micro-influencer relationships.
Try These 7 B2C Influencer Marketing Tactics for B2B Success
Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities. Both audiences seek value, with a... The post Try These 7 B2C Influencer Marketing Tactics for B2B Success appeared firs…
Zapier's Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He's All-In on Influencer Marketing
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan's Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads.
The Broadway play about content moderation
Talking with writer Max Wolf Friedlich about his Broadway play that confronts the horrifying work of online content moderation.
Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data
It's no easy feat getting a marketing budget approved, but I spoke to experts who shared insights and strategies to help you make it happen.
Instagram is adding comments to Stories, pulling users out of their DMs and back in front of advertisers
Instagram's latest tool combines Gen Z's two favorite features: chatting in DMs and viewing their friends' Stories.
A Complete Guide to Using Original Research to Elevate B2B Content Marketing
Let me know if this sounds familiar: You’re drafting a masterful thought leadership piece and want to back up your... The post A Complete Guide to Using Original Research to Elevate B2B Content Marketing appeared first on TopRank® Marketing.
Soziale Medien: Influencer sollen Behörden modernen Anstrich geben
Hier finden Sie Informationen zu dem Thema „Soziale Medien“. Lesen Sie jetzt „Influencer sollen Behörden modernen Anstrich geben“.
Apple is taking a bigger bite out of the creator economy and influencers are fuming
Apple's in-app fees are spreading to more creator platforms, forcing influencers to adapt or simply absorb the extra costs.
How We Chose the 2024 Latino Leaders
The list features 17 U.S.-based trailblazers changing their industries and the world.
Is Influencer Marketing Really Dead?
There’s no doubt that the creator economy has evolved, but it’s here to stay.
Publishers fear Snapchat revenue is the next Big Tech gravy train coming to a halt
A forthcoming Snapchat redesign to create a unified feed has some publishers concerned the app will deprioritize their content.
Influencer Marketing Trends Predictions Through The End Of 2024
Nostalgia marketing, community building and aesthetic impact are poised to make an impact on influencer marketing over the coming months and beyond.
The price of being a bridesmaid can quickly add up — and some Gen Z and millennials don't want to pay it
Women are documenting their bridesmaid costs on social media and some are sharing that it's OK to say no to being in the bridal party.
10 free time-saver Excel templates for busy professionals
Level up your Excel game with these pro templates