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Latest Influencer Marketing & Creator Economy updates
How AI Is Shaping Influencer Use In U.S. Political Elections
The challenge ahead will be striking that delicate balance of harnessing influencers’ genuine appeal without compromising message control or public trust.
TikTok Marketing: An In-Depth Guide For Brands via @sejournal, @theshelleywalsh
Learn how to effectively utilize TikTok for brand marketing. Explore strategies, tips, and insights to maximize your presence on the popular social media platform. The post TikTok Marketing: An In-Depth Guide For Brands appeared first on Search Engine Journal.
How to create an influencer podcast — for kids
Pocket.watch is partnering with GoKidGo to launch music and mystery-led shows, aiming to capitalize on the creator economy's podcast boom.
The Top Rising and Declining Job Titles in Marketing
Although the number of U.S. jobs in advertising, public relations, and other related services remained flat throughout 2024, the jobs themselves are changing. Exclusive data from LinkedIn shows how. When comparing the quantity of marketing-related job titles …
Top 10 AI Tools That Will Transform Your Content Creation in 2025
Looking to level up your content creation game in 2025? You're in the right place! The digital landscape has evolved dramatically, and AI tools have become essential for creators who want to stay ahead of the curve. In this guide, I'll show you the top 10 AI …
Teen creators jumpstart careers by selling clothes online and getting brand sponsorships
It’s unsurprising that more teenagers aspire to become influencers, given how many grew up watching TikTok stars like Charli D'Amelio and Ariana Greenblatt go from social media to the big screen.
What makes a great influencer brand pitch: How brands can better collaborate with influencers
It isn’t uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprout’s Influencer Marketing Report found Read more... The post What makes a great influencer brand pitch: How brands can better collabo…
Paid Media Marketing In 2025: 7 Changes Marketers Should Make via @sejournal, @brookeosmundson
Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI advancements to privacy updates. The post Paid Media Marketing In 2025: 7 Changes Marketers Should Make appeared first on Search Engine Journal.
The 'Multilingual' Leader: Stacking Skills And More Business 'Languages'
The multilingual leader may have a strong working knowledge or advanced fluency in strategy, HR, sales and marketing and a host of other domains.
Top 10 Digital Marketing Trends For 2025 via @sejournal, @gregjarboe
Get ready for the future of digital marketing. Explore the top trends and predictions that will shape the industry in the coming year. The post Top 10 Digital Marketing Trends For 2025 appeared first on Search Engine Journal.
Ad industry insiders break down the M&A deals they think could shake up the industry in 2025
Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, ad industry insiders say.
Jennifer Love Hewitt: Why Brands Must Break Ageism In 2025
Jennifer Love Hewitt inspires us to fight ageism by breaking stereotypes, embracing inclusivity, and redefining aging in marketing.
How TikTok has shaken up e-commerce in the US
TikTok is changing the US e-commerce ecosystem as it brings influencer sales and social shopping into the mainstream.
Months after her husband’s death, influencer Candice Miller has sold their Hamptons home
The Water Mill residence was Brandon Miller's main asset -- and now it's in the hands of a new owner in the wake of his July death.
How Social Media Helped Drive Buzz For Netflix’s ‘Squid Game’ Season 2
Netflix’s “Squid Game” Season 2 is underway and by the looks of the pre-release social media data, the new season is going to be big.