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Try These 7 B2C Influencer Marketing Tactics for B2B Success

Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities. Both audiences seek value, with a... The post Try These 7 B2C Influencer Marketing Tactics for B2B Success appeared firs…

09 Sept 2024•Read more

Influencer app Node's $13 million sale shows how central tech and AI have become to talent management

Canadian talent agency Dulcedo Group bought the influencer-marketing app Node for its technological expertise and micro-influencer relationships.

17 Sept 2024•Read more

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