Socialveins Research · Observed
Where your creator search can start.
A practical view of the public Socialveins directory across 9 Indian city labels and 8 creator categories. Use it to plan a shortlist, then check audience fit, language, current metrics and availability for your campaign.
What this snapshot measures
The source catalogues expose 248 category records and 5,998 category × location × gender combinations. These are catalogue entries, not a unique influencer count. This report selects the all-gender Instagram cells below; it does not measure the whole Socialveins database.
Counts were observed on 30 October 2026. The APIs do not supply the underlying measurement or snapshot-generation date, so these figures must not be described as live. Category totals below are global; city cells describe selected Indian location labels.
Global category visibility
Separate directory totals for the selected categories. The same profile can belong to more than one category.
- Fashion
- 22,795
- Food
- 17,508
- Travel
- 21,118
- Fitness
- 4,748
- Makeup
- 2,038
- Technology
- 3,915
- Education
- 5,555
- Actor
- 13,923
Category × city discovery
Each number links to its existing discovery page. Counts are matches within that cell, not contracted, verified or currently available talent. Do not add the cells together to estimate unique creators.
| City | Fashion | Food | Travel | Fitness | Makeup | Technology | Education | Actor |
|---|---|---|---|---|---|---|---|---|
| Ahmedabad | 116 | 93 | 111 | 23 | 13 | 8 | 43 | 103 |
| Bangalore | 329 | 362 | 427 | 107 | 20 | 45 | 145 | 228 |
| Chennai | 191 | 171 | 225 | 52 | 8 | 31 | 62 | 255 |
| Delhi | 1,885 | 1,641 | 2,001 | 491 | 155 | 205 | 602 | 539 |
| Hyderabad | 199 | 200 | 220 | 35 | 10 | 22 | 58 | 307 |
| Jaipur | 155 | 123 | 173 | 44 | 20 | 17 | 47 | 74 |
| Kolkata | 325 | 335 | 344 | 31 | 56 | 15 | 65 | 183 |
| Mumbai | 1,845 | 1,550 | 1,986 | 482 | 71 | 103 | 530 | 1,466 |
| Pune | 206 | 200 | 244 | 51 | 22 | 19 | 72 | 138 |
The published catalogue threshold is 8 matches. A missing cell means unavailable or below the publication threshold, never zero. Location labels are catalogue classifications; audience geography and creator travel availability require separate confirmation.
How to use this for a campaign
- Start with your customer and target market, then choose the relevant category/city combinations.
- Review the shortlist for audience location, language, content quality and brand suitability. Profile counts alone do not predict campaign results.
- Confirm current metrics, deliverables, fees, usage rights and a realistic approval schedule before booking.
Sources and methodology
This edition reads two existing public directory catalogues with minimumCount=8. It retains numeric counts, unique category/page keys and one all-gender row per selected category/city pair. It checks each selected city count against its corresponding global category total. Gender-specific rows are excluded from the table to avoid double counting them alongside the all-gender rows.
The directory policy uses visible, active accounts with a usable image and at least 1,000 stored followers, alongside its existing organisation/content exclusions. Source classification, location inference, snapshot age and category overlap limit what can be inferred. This is discovery coverage, not an engagement, rate, registration or market-size benchmark.
Download this edition’s aggregate JSON
Prepared by Socialveins. No private contact details or individual campaign financial data are included.
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