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About Kyari:
Kyari is an experience of a premium lifestyle through plants and planters. With a wide range of captivating, perennial, and oh-so-beautiful indoor plants along with the finest quality of planters, Kyari is dedicated to transforming dull and boring spaces into a lush green island.
Objective: To raise awareness of using self-watering plants in homes and workplaces in North & South regions of India.
Overview of Strategy: We hired thousands of gardening, home decor and other similar category of Influencers in different sizes and curated them according to brands tonality and personality. The content was around the benefits of self-watering and how it can long last on your desk.
Challenges: