Influencer marketing is now one of the easiest ways to market and spreads awareness about your brand, Back in the time before COVID-19. There was a time when none was aware of influencer marketing. As we all know COVID-19 was a tough time for everyone and there were some pros and cons. So, there were pros as many businesses were running online. So it was important for brands and businesses to spread awareness. The time came and many brands and businesses started reaching out to micro-influencers as they were the ones whose content was watched rapidly on social platforms. And micro-influencers charge low as compared to other influencers. Meanwhile, influencers be like:
Now you all be curious about what Micro-Influencers is So let’s get back there
What are Micro-Influencers? Generally speaking, a micro-influencer is an influencer who has an audience of 10,000 to 100,000 followers. Because they have a smaller audience than other types of influencers, they can have more personal interactions and engage more frequently with their followers.
For a quick refresh, an influencer is simply someone with a following, typically an online audience they’ve built using social media platforms, a website, or a blog. There are influencers across industries and careers, all creating and sharing fresh, exciting content about their interests, ideas, and insights. To know more check out Influencer Guide
Now you might be curious about what scale influencers are categorized, Every one has different answers to this. Mainly The influencer having more followers are known as Macro Influencers, and Influencers having low followers are known as Nano – Influencers.
Nano-influencer: 1,000 to 10,000 followers Micro-influencer: 10,000 to 100,000 followers Macro-influencer: 100,000 to 1 million followers Mega-influencer: Over 1 million followers
Like all influencers, micro-influencers connect with audiences and increase brand awareness through collaborations using multiple social media channels including Instagram, YouTube, Pinterest, Facebook, and more.
After Studying all the above points you may be thinking, How this can benefit you if you are a startup, brand, or owning a business and you want to grow it? Then this blog can help you as now we are stepping forward and will discuss the 7 Advantages of Micro-influencers which will help your brand to grow.
1. Higher Engagement Rates Than the Average Whether you want to launch a new product or boost your sales, Micro-Influencer can help you do so. Micro-Influencers campaigns regularly see high engagement and better marketing performance. Why so? At this stage, influencers have a strong relationship with their follower. As they are much more active and respond quickly to their followers through custom messages whenever the followers reach out. In return, The audience trusts them – the product they tell about, the service they recommend. Thus, it’s easier for impressions, Clicks, and comments to turn in conversion.
2. Access to niche communities Micro-influencers tend to lead micro-communities, i.e., smaller audiences with a high affinity for a specific topic or industry. The channels where these niche consumers congregate, online or offline, are often harder to find or join. But with an “in” from a micro-influencer, you can access niche groups, test outreach tactics, and find success.
3. More Cost- Effective for smaller budgets Micro-Influencer Charges typically less than other social media influencers and popular bloggers. In the content creator and influencer world, the amount you charge depends on a variety of things. For instance, a sponsored post with a simple text or image will cost less than a request for a 30-second video However, follower count remains one of the biggest factors. Working with micro-influencers keeps your influencer marketing budget under control while maximizing impact with your target audience.
4. Accessible and Open to feedback. Micro-influencers may be newer to the space and use each experience to learn and develop their brand. As a result, They may be more open to project ideas and constructive feedback at different compensation models. That can make it easier for marketers to maintain control over campaigns and keep relationships strong.
5. Willing To Work With New or Small Brands As the number of followers increases, influencers tend to become particular about which brands they create content for, limiting campaigns and sponsorships to reputable brands with plenty of social proof. By contrast, micro-influencers are more open to working with new brands, products, and services. Similar to your brand, they’re still building their following, so it doesn’t hurt to give a sponsorship or partnership a shot.
6. Open to Continuing Relationships As They Grow Their Influence If the experience goes well for both the influencer and your business, they can serve as a brand ambassador and elevate your brand as they grow and establish more credibility within their space. Of course, campaign costs may rise as their audience reach expands. But when you get started with influencer marketing early, before they reach the next level, you can leverage that relationship to strike a better deal.
7. Authenticity and Trust Within Their Niche As a marketer, you likely already know that people place the most trust in friend and family recommendations. 92% of consumers say they’re more likely to trust their peers over advertising. Here are some Key Points you should keep in mind while using Micro-influencers. Smaller Portfolios and Less Experience
If the micro-influencer lacks experience with brand partnerships, you may have to spend more time vetting influencers and managing the creator relationship. The logistical elements of working through a campaign from start to finish may be new, and they may not have a large portfolio for review.
Less Polished Social Feeds Micro-influencers’ feeds may not be as tightly curated, polished, or professional as their macro-influencer counterparts, which can impact your content’s discovery. If you’re promoting a beauty brand, for example, your posts may be competing with off-topic videos of the influencer’s friends and family or their food and lifestyle content
These were 7 Advantages of how Micro-influencers can help you in growing your brand, Wait we are not over here, Here we are dropping some frequently and commonly asked questions.
