Last updated April 2026
Follow the professionals keeping pets healthy with top veterinary influencers. From general practitioners to specialists, these vets and techs share medical advice, case studies, and a peek behind the clinic scenes.
Bio: Veterinarian and TV Host Bondi Vet, Vet Gone Wild, Dream Home, DWTS and Once in a Lifetime 🐕 🦒 🐘 🐆 Take the Drooly Important Pet Census below👇
Chris Brown is a mega influencer from Perth, Australia with around 804.6K followers.
Bio: America’s Favorite Vet 🩺 | The Incredible Dr. Pol & The Incredible Pol Farm on @NatGeoWILD, @DisneyPlus, @Hulu 🐮 | Incredi-Pol Cast on YouTube 🎙️
Dr. Jan Pol is a mega influencer from United States (USA) with around 659.8K followers.
Bio: 🩺| Two✌️Ukrainian🇺🇦 vets🧔🏻♂️👩🏻🦱 🐵| We rescue animals every day 🐾| Have our own Hospital⛑️ Sanctuary🍀 Farm🐮 ❤️🩹| Be a part of this ⬇️
Drs. Leonid and Valentina Stoyanov is a mega influencer from N/A with around 501.8K followers.
Bio: Veterinarian — Part of the Clove Collective (goclove.com)— GREENIES Ambassador — Chief of Staff at Sturbridge Veterinary Hospital — Husband and father
Dr. Thomas Hamilton is a macro influencer from N/A with around 468.2K followers.
Bio: 🐾 Evidence Based Pet Health 💕 Your Vet For Every Pet 👶🏻🐶👶🏻💙 Boy Mom #vetmed #veterinarian
Sylvalyn Hammond, DVM is a macro influencer from N/A with around 178.3K followers.
Bio: 🐍 𝖣𝗈𝗀, 𝖼𝖺𝗍, 𝖺𝗇𝖽 𝖾𝗑𝗈𝗍𝗂𝖼 𝖺𝗇𝗂𝗆𝖺𝗅 𝗆𝖾𝖽𝗂𝖼𝗂𝗇𝖾 👩⚕️ 𝖵𝖾𝗍 at Carrollton West Pet Hospital 📍𝖣𝖺𝗅𝗅𝖺𝗌, 𝖳𝖷 ↓ My 𝖳𝗂𝗄𝖳𝗈𝗄 (750𝗄), 𝖸𝗈𝗎𝖳𝗎𝖻𝖾 (200𝗄) 𝖺𝗇𝖽 𝗅𝗂𝗇𝗄𝗌!
Dr. Rachel Siu is a macro influencer from N/A with around 169.5K followers.
Bio: Study lifestyle motivation and tips 📚 dm or email for collabs 💌: [email protected] ⬇️anatomy posters⬇️
Manal Rakrak is a macro influencer from N/A with around 155.9K followers.
Bio: 🐶 sharing pet tips, real vet stories & BTS cases 🌍 wildlife conservation + global field work ✨ bridging pets, people & the planet
Kristi Crow, DVM | Veterinarian 🐶 is a macro influencer from N/A with around 142.9K followers.
Bio: Médico Veterinário de Pets Não Convencionais | Carreira | Lifestyle | Saúde
Luiz Guaraná is a macro influencer from N/A with around 131.3K followers.
Bio: Rescue Vet on YouTube Vet on @thismorning 🩺👨⚕️❤️ Broadcaster Author Welfare and Wildlife Warrior
Dr Scott Miller is a macro influencer from N/A with around 130.1K followers.
Bio: We’re gonna fix them all! ⚕️ Follow us on ~ TikTok:VetRanch_ Twitter:Vet_Ranch FB:Vet Ranch YouTube:Vet Ranch/Vet Ranch Round Up Look for our logo!
Dr. Karri, Wendy and Dave is a macro influencer from N/A with around 127.8K followers.
Bio: 👩⚕️ ER Veterinarian & Practice Owner 🏥 🐶 Here to Educate and Empower 🎙️ Host of @questionswithcrocker
Dr. Tannetje Crocker is a macro influencer from N/A with around 111.6K followers.
Bio: • Pulling back the curtain at the @nczoo • Follow me behind the scenes on Secrets of the Zoo: North Carolina on @natgeowild @disneyplus
Jb Minter, MS, DVM, Dipl ACZM is a macro influencer from N/A with around 110.2K followers.
Bio: 🌴SoCal Veterinarian☀️ 🐶Helping people + pets 🩺Educating + Behind the Scenes VetMed 🐱@WellnergyPets @sunshineveterinarycare 👇🏼Product Favorites + Codes
Dr. Zonram Liao | Veterinarian is a macro influencer from N/A with around 102.2K followers.
Bio: ⭐Critter Fixers Country Vets I play a veterinarian on TV, but I'm really one in real life! Crittics Choice 🏆winner NAACP image award🏆Nom @disneyplus
Dr Vernard Hodges is a macro influencer from N/A with around 101.7K followers.
Bio: 2nd runner up missgrand thailand 2025👑 Vet med🩺 ติดต่องาน Tel. 098-8419789 (คุณอูด้ง) Line : @missgrandar
Jan Nartthinee is a micro influencer from N/A with around 92K followers.
Bio: 🌎 84 countries 🌱 straight edge Mom @_travelling_family 👧🏼👦🏼🐺🐈🐈⬛🐈🐈⬛🐎 📕 Author: „Meine Patienten laufen Trab“ 🎙️Travelling Vet| DiskuTIERärztinnen
Helga Kausel | Horse Vet👩🏼⚕️🐎 is a micro influencer from N/A with around 83.7K followers.
Bio: Owner & Head Vet @bondivethospital TV @rhosydney @bondi_vet @healthywealthyau Ambassador @puptailsociety
DR KATE ADAMS | BONDI VET | Real Housewives of Sydney is a micro influencer from N/A with around 82K followers.
Bio: Veterinarian, innovator, & founder of @UnchartedVet Conference and the Cone of Shame Podcast 👨⚕️
Dr. Andy Roark is a micro influencer from N/A with around 81.2K followers.
Bio: 🐾 BVSc MANZCVS (ECC) 👩🏻⚕️ Digital clinical guides 💕 Support for veterinarians + students 🐱 Caring for Australia’s most critical patients
Dr Brooke is a micro influencer from N/A with around 78.4K followers.
Bio: 🌴 👩⚕️ Florida Community Veterinarian Girl 🏥 Battled Leukemia in 2020 🐶 🐱 FUN Cute Pet Content Daily! 👇 New YOUTUBE VIDEOS WEEKLY!
Dr. Lindsay Butzer is a micro influencer from United States (USA) with around 68.3K followers.
Bio: Helping your senior dog feel better, move easier & stay longer 🐾 Vet + senior dog mom | 3 Senior Dog Types 👇 Free guide & support
Senior Dogs | Dr. Monica Tarantino 🐶😻 Veterinarian is a micro influencer from N/A with around 65.2K followers.
Bio: 👩🏼⚕️#veterinarian cancer specialist 🎤 Speaker, book author & #vlogger 🐶🐱 Helping pets with cancer live longer & live well 🔬 #whywaitaspirate
Susan Ettinger Heuter is a micro influencer from N/A with around 58.5K followers.
Bio: ▫️Hi, can I pet your dog? ▫️Travel Emergency Veterinarian ▫️Professional Pet Parent 💌 [email protected]
Stevie Aitken | Veterinarian is a micro influencer from N/A with around 58.2K followers.
Bio: ER Veterinarian | @wearfigs Ambassador 💕Remember your why 📍DTX
Indya Woods, DVM is a micro influencer from N/A with around 57.4K followers.
Bio: 🥼 Emergency Veterinarian 🐾 Dog Dad to Charlie 🩺 Sharing tips for dog and cat parents 👇🏽 My blog, links, fav things, and more!
Dr. Marcus | Veterinarian is a micro influencer from N/A with around 57.3K followers.
Bio: 🌼 Australian Veterinarian 🦘 🌼 Emergency and critical care resident 🌼 Pet owner education through humour 🐾
Dr. Tegan Hunt - Animal Doctor is a micro influencer from N/A with around 55.7K followers.
Bio: 👩🏻⚕️ Vet Student 📍India 🪷 YouTube • Lifestyle • Vlogs 🍓 43k+ YouTube fam 🎀 Managed by @blutribe.blubox 💌 [email protected] 🔗 Links below
Deepika | My Vet Journey is a micro influencer from N/A with around 54.5K followers.
Bio: Board-certified veterinary dermatologist making your derm cases more fun than frustrating! 🎙️ podcaster 🎤 speaker 👩🏼⚕️ clinician ♥️ wife and mom
Ashley Bourgeois | Derm DVM is a micro influencer from N/A with around 51.9K followers.
Bio: Vet dermatologist ❤️Enjoy sharing my derm knowledge 📚Learn from cool derm cases 💃🏽TikTok @gotitchypet 🌴Based out of Miami, Florida 🇵🇪Hablo Español
Millie Rosales DVM DACVD (I take care of itchy pets) is a micro influencer from N/A with around 51.7K followers.
Bio: 🌎 🐾 🌍 🐾 🌏 Emergency Veterinarian | 📍LA Duke Grad + UC Davis Vet School 🦅🐱🐒🐢🦁🦏🦒 💉🔬🇿🇦 📸🐶: @king.duma.golden Ambassador @wearfigs
Dr. Ross Bernstein is a micro influencer from N/A with around 48.2K followers.
Bio: Veterinarian and traveler 🐨 🇲🇾/🇦🇺 Living in Hong Kong 🇭🇰📍
Tristan Lee is a micro influencer from N/A with around 44.8K followers.
Bio: 🦙I’m also an Alpaca breeder @sicilpaca_allevamento 📍Sicily 🇮🇹 🩺 I like to share info with you to grow better together!
Dr Giovanni Scarpata | Medico Veterinario 🩺🐾 is a micro influencer from N/A with around 41.5K followers.
Bio: I help pet parents solve their fur babies issues🐶🐱 Fur babies deserve the healthiest, happiest life ✨
Dr. Mira Tabet is a micro influencer from N/A with around 38.7K followers.
Bio: » Veterinarian for all species in the OC 🐶🐰🐸🐔 » Founder @faunavetcollective » Educating pet parents & vet professionals 💌 [email protected]
Dr. Sydney Pokard | Veterinarian 🐾 is a micro influencer from N/A with around 36.6K followers.
Bio: Wildlife veterinarian. I'm passionate for what I do and have faith for the future. Only positive people!
Miguel Angel Gómez Garza is a micro influencer from Mexico City, Mexico with around 35.8K followers.
Bio: Veterinarian Calgary, Alberta Email: [email protected] Fen Vet Beltline now accepting new patients @fenvetclinic
Cody Creelman is a micro influencer from N/A with around 32.6K followers.
Bio: 🔶 MP for Winchester 🩺 Veterinary Surgeon Mental Health Campaigner Founder of @stop.thebots
Danny Chambers MP🔸 is a micro influencer from N/A with around 29K followers.
Bio: 👨⚕️ Surgery Resident 🩺 🦴Orthopedic Surgery & Sports Medicine 🐶Education, mentorship, collaboration 🤝Pet parents, veterinary & medical professionals
Danny Sack I Veterinarian is a micro influencer from N/A with around 28.7K followers.
Bio: Medic veterinar pasionat de nutriție, prevenție & wellbeing Founder @doctortotolici.ro Consultații online 👇🏼
Dr. Carmen Totolici | Medic Veterinar is a micro influencer from N/A with around 28.5K followers.
Bio: 🩺Licensed Vet Tech, etc 🦠 MPH Epidemiology 🌎 Traveler 🧠Educator
Nicole Zittritsch, LVT, MPH🐾💉 is a micro influencer from N/A with around 28.4K followers.
Bio: ▪️Primary care vet for 25+ years & still loving it. ▪️Perth, Australia🇦🇺, bilingual dual national 🇵🇱
Dr Magda Upton BSc BVMS is a micro influencer from N/A with around 27.9K followers.
Bio: veterinaria radio-oncóloga PR 🇵🇷 West Palm Beach, FL 🌴 🗣️ Spanish | English TIKTOK @valcollpr
Valerie Morales Coll, DVM 🤎 is a micro influencer from N/A with around 27.5K followers.
➕Vet || Sea World || Conservationist➕ is a micro influencer from Gold Coast, Australia with around 25.1K followers.
Bio: Busy vet; vet off the telly; author of Vet books
Julian Norton is a micro influencer from N/A with around 25.1K followers.
Bio: 🩺Passionate about mentoring new grads in the Veterinary Profession 🐾Sharing the Joy of Vet Med 🎙️Host of @soyoureavetnowwhat
Dr. McCauley I Vet Med Mentor is a micro influencer from N/A with around 22.9K followers.
Bio: 👩🏼🎓CAS in Soft Tissue Surgery in progress 👩🏼⚕️locum veterinarian and mentor 🌎87 countries
Natalia Strokowska DVM PhD is a micro influencer from N/A with around 22.2K followers.
Bio: ❤️🐶🐱🐾 Veterinary Surgeon & Neonatal Specialist 👩🏼⚕️
Dr. Jackie Holdsworth is a micro influencer from N/A with around 22.2K followers.
Bio: 📍 Florida 🐾Veterinary Ophthalmology Resident🐾
Allison Brown is a micro influencer from N/A with around 21.4K followers.
Bio: I really like animals 🐕 🏴 All views are my own
Chris Wilson is a micro influencer from N/A with around 20.4K followers.
Bio: 🔬 I’m a clinical pathologist helping veterinarians & vet techs learn to read cytology with confidence.
Kate Schlicher Baker is a micro influencer from N/A with around 20.1K followers.
Bio: 🇬🇧| CertVNECC NCert(Anaesth)RVN 👩🏻⚕️| Empowering & Educating Veterinary Nurses ✨Owner & host of #VNSPARK Love of Anaesthesia, Analgesia, ECC & QI
Lou The Vet Nurse | Clinical RVN & Speaker is a micro influencer from N/A with around 19.6K followers.
Bio: 🦮 Pet Health & Advice 🐈 👩🏼⚕️ Medical Director of @vegerforpets South Tampa 🌴 🌞 Finding joy in the every day 🌊 💌 [email protected]
Dr. Shelby Baden | ER Vet is a micro influencer from N/A with around 19.1K followers.
Bio: Internal Medicine Specialist 🐶 🐱 Your go to page for all things Internal Medicine 🐾 Co-founder of @seniordogvets
Lauren Adelman DVM, DACVIM is a micro influencer from N/A with around 17.2K followers.
Bio: 🩺 Vet turned part-time SAHM 👧👧 NICU mama x2 | + 🐶🐶🐱🐱 💬 girl mama life + vet med + patient advocacy ♡ Cofounder @vetsontherise | @wearfigs ambassador
Dr. Ashley, Small Animal Veterinarian is a micro influencer from N/A with around 17.1K followers.
Bio: Boca Midtowne Animal Hospital: BOAS Laser Surgery, Fear Free & AAHA Accredited @bocamidtownevet @drboazman where a pet’s health comes 1st!
Bocamidtownevet is a micro influencer from N/A with around 16.8K followers.
Bio: 🚩Clinical Director Lancashire📍 🚩Taxidermist ⚖️'Veterinary is a lifestyle but it's not the only style to live' ♥️
Maliha Chowdhury is a micro influencer from N/A with around 16.3K followers.
Bio: Veterinary Ophthalmologist #veterinaryophthalmology #veterinarymedicine #eyedoctor
Samantha Palmer-Greenberg DVM, DACVO is a micro influencer from N/A with around 16.2K followers.
Bio: Registered Non-Profit ®️ Aman Kanwar, DVM Donate to the Haiti mission ⤵️❤️
The Traveling Vet is a micro influencer from N/A with around 15.9K followers.
Bio: By @thesnoutgroup | @danielle.k.lambert 🚨THIS ACCOUNT IS NO LONGER ACTIVE. Follow those accounts ☝️, & get deets on where we are going here 👇
Snout School is a micro influencer from N/A with around 15.7K followers.
Bio: 🏆Emmy Award-Winning Vet 🐾Practicing Vet (& on @airvet) 📍LA, CA 🐶 “Best Vet in LA” - Angeleno Magazine #AMA!
Dr. Jeff Werber is a micro influencer from Los Angeles, United States (USA) with around 15.5K followers.
Bio: Creating authentic impact for vetmed humans ❤️ Vet & Trauma-Informed Somatic Coach MSc Co-founder @vetempowered Talks a lot about imposter syndrome
Dr. Katie Ford is a micro influencer from N/A with around 15.5K followers.
Dr. Hansika Singh is a micro influencer from Agra, India with around 15.1K followers.
Bio: @veg ER doctor 🦮 working dog enthusiast 💪🏼 fitness n’ jiu jits 📍 san diego, ca
Dr. Madison Lopp⚕️ is a micro influencer from N/A with around 14.8K followers.
Bio: ⚕️ Veterinarian & Pet Papi 🐶🦜🪸🐠 ➕ Strengthening the Human-Animal Bond ✊🏼 Co-Founder @latinxvet 🇨🇴 Made in ColOmbia 📍 🇨🇦🇺🇸 ♾ Education•Outreach•Links👇🏼
𝐃𝐫. 𝐉𝐮𝐚𝐧 𝐒𝐞𝐛𝐚𝐬𝐭𝐢𝐚𝐧 𝐎𝐫𝐣𝐮𝐞𝐥𝐚 is a micro influencer from N/A with around 14.7K followers.
Bio: Diagnostic imaging resident 🩻 @mizzouvetmed and @asgvets trained @westernu_dvm and @pepperdinealumni grad @wearfigs ambassador
Jess | Veterinarian is a micro influencer from N/A with around 13.8K followers.
Bio: “All you do is rip intestines out and travel the world.” -@dentalguy_levi ⛑🐶✈️☕️ 📍SD, usually.
Lauren Haley, DVM is a micro influencer from N/A with around 13.1K followers.
Bio: Coaching vet nurses to improve their self-esteem, achieve career goals and build true confidence 💫 Work with me👇🏻
Elle | RVN & Coach is a micro influencer from N/A with around 13.1K followers.
Bio: ☀️ sharing the veterinary world with you ☀️ here for the health of pets and vets Discount codes here ⤵️
Dr Lianne | NZ veterinarian is a micro influencer from N/A with around 12.9K followers.
Bio: House Call #Veterinarian #NYC #Hamptons Creator of @wavehamptons jetsetvets.com hamptonscanineconcierge.com [email protected] 631-255-8556
Cindy Bressler is a micro influencer from N/A with around 12.6K followers.
Bio: We are the #1online Veterinary Dentistry continuing education platform 🎙️The Vet Dental Show For Wetlabs,Online courses & blogs by Dr. Brett👇
Brett Beckman | Veterinary Dentistry is a micro influencer from N/A with around 12.5K followers.
Bio: (ᴍᴠᴢ/ᴅᴠᴍ) ᴍᴀʀʏsᴏʟ ⚕️ 🔬 🐈 🐕 🐢 🐓 🐀 🐇 🐊 🐗 💉 💊 🏥 #MontoyaVet 📍 ᴍéxɪᴄᴏ 🚺 ᴇᴍᴘʀᴇɴᴅᴇᴅᴏʀᴀ 🌱 ᴇᴄᴏ-ᴀᴍɪɢᴀʙʟᴇ 🐝 🌎 ♻ sɪɢᴀɴ🐈@bichitoks
Ｍｏｎｔｏｙａ Ｖｅｔ ® is a micro influencer from N/A with around 12.4K followers.
Bio: 🩺Humorous Veterinarian 💉Serious Comedian Fountain of Pet Information Studio City Animal Hospital AASVB Certified Continuing Educator #BowTieVetGuy.
Dr. Mike McClenahan is a micro influencer from N/A with around 11.4K followers.
Bio: ER & K9 ⚕ LA but Rural 🌾🐓🐴
Dr. Soph | Veterinarian is a micro influencer from N/A with around 11.2K followers.
Bio: 🐂 Cattle & emergency vet 🐕 🐱 🐄 Agriculture enthusiast 🌾 🌟 WearFIGS ambassador 👚 10% off CODE: CarlingMFirstFIGS Matejka Farms Bull Sale link
Dr. Carling Matejka-Bertens is a micro influencer from N/A with around 11.1K followers.
Bio: 🐾 wanderer, wonderer, wildlifevet 🦠 health researcher, animal fixer-upper 🌎 one world, one health
Hezy is a micro influencer from N/A with around 11.1K followers.
Bio: Aquatic animal & Small animal vet 🐱🦈 Passionate about teaching 📚 Team @drwoofapparel, code: MELODY82485 ⬇️Check this out for awesome stuff⬇️
Dr Melody the Vet is a micro influencer from N/A with around 11K followers.
Bio: ER vet 📚Chico State 13’ | 👨🏻🎓UC Davis 18’ 🐩🐈
Dr. Ethan McEnroe is a micro influencer from N/A with around 10.4K followers.
drlazaris_vet is a nano influencer from N/A with around 0 followers.
drgerardopoli is a nano influencer from N/A with around 0 followers.
rorythevet is a nano influencer from N/A with around 0 followers.
drjgreenwood is a nano influencer from N/A with around 0 followers.
drlisalippman is a nano influencer from N/A with around 0 followers.
No random scraping or cold DMs – we help you use the full list safely and effectively for your brand.
This list is made for brands that want to work with credible influencers instead of random profiles found on Instagram/ YouTube. It is especially useful for D2C brands, local businesses, e-commerce stores and marketing teams planning launches or performance campaigns that want to reach relevant audiences(city, region or niche).
Instead of chasing influencers individually, brands offload campaigns to Socialveins to get higher reliability and better results.
Move beyond basic mentions. We've analyzed the creators in this list to develop tailored campaign frameworks that drive actual brand outcomes and audience resonance.
Flowchart to decide if it's an emergency. Users search 'YourBrand Symptom Checker' to save money.
Target Audience
Pet OwnersCompare premiums vs. potential surgery costs. Tell viewers to search 'YourBrand Insurance Calc' to decide.
Target Audience
New OwnersTricks to give meds to stubborn cats/dogs. Direct users to search 'YourBrand Pill Hacks' for the list.
Target Audience
Sick Pet OwnersEverything you need to know before shortlisting influencers from this list.
How does Socialveins curate and verify influencers for this list?
Our team shortlists influencers using real data such as follower trends, engagement consistency, content quality, and brand safety indicators. We also recheck influencer activity to ensure that the influencers shown here are active, authentic, and relevant for campaigns. This gives brands a dependable starting point without guesswork.
Are these influencers trustworthy for brand collaborations?
Yes. Every influencer featured in this list has been evaluated for authenticity, past content behaviour, audience relevance, and overall brand-fit. While we do not provide direct contact details publicly, Socialveins ensures transparent coordination so brands can execute campaigns confidently and professionally.
Can Socialveins help me connect with these influencers for a campaign?
Absolutely. Instead of sharing raw contact details, Socialveins facilitates professional outreach, negotiates deliverables, aligns expectations, and ensures both the brand and influencer stay protected throughout the collaboration. This results in smoother communication and better outcomes.
What is the benefit of running campaigns through Socialveins instead of doing it manually?
Brands that offload campaigns to Socialveins typically achieve better results because we pre-validate influencers, negotiate fair and transparent pricing, manage scripts and approvals, track deliverables, and provide clear performance reporting. This end-to-end execution dramatically improves outcomes compared to manual coordination.
Do you guarantee transparency during influencer selection and pricing?
Yes. Socialveins is built on transparency. We openly discuss influencer suitability, deliverables, expected performance, and pricing before any campaign starts. There are no hidden charges, inflated quotes, or unexplained markups at any stage.
How accurate is the data shown for these influencers?
Metrics on this page are refreshed periodically using platform signals and our internal monitoring systems. Before any collaboration begins, Socialveins also shares the latest performance snapshot for each selected influencer so brands make decisions based on updated and reliable numbers.
Can I run a multi-influencer or city-wide campaign using this list?
Yes. Many brands use groups of influencers from this list for city-level promotions, store launches, D2C growth, and performance campaigns. Socialveins can prepare a high-impact campaign plan that combines several influencers, formats, and deliverables for maximum reach.
What happens after I share my campaign brief with Socialveins?
Once you share your objective, budget, and timeline, our team prepares a refined shortlist, aligns deliverables with influencers, handles outreach and negotiations, manages scripts and deadlines, tracks live performance, and shares a clear post-campaign report. You get a hands-off experience with higher reliability and better outcomes.
Are small brands or first-time advertisers suitable for influencer campaigns?
Yes. Influencer marketing works well even for young or first-time brands when managed correctly. Socialveins guides you on budgeting, selecting influencers, choosing formats, and measuring results so campaigns remain cost-effective and outcome-driven.
If I want to work with influencers not shown in this list, can Socialveins help?
Definitely. This page showcases a curated selection, but our database includes many more influencers across categories, niches, and locations. If you need additional options, Socialveins can create a personalised list based on your brand goals and target audience.
