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Last updated April 2026

Top UK Wine Influencers to Follow [2026]

List rating: 4.9
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Connect with the tastemakers defining the British wine scene on Instagram. From English sparkling wine advocates to London-based sommeliers, these influencers guide the palate of the UK market.

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Helen McGinn
#1

Helen McGinn

@knackeredmother
Followers:118.2KLocation:London, United Kingdom (UK)Type:Macro influencerCategories:Not specifiedGender:Not specified

Bio:ย ๐Ÿฅ‚ Author/Wino ๐Ÿท The Knackered Motherโ€™s Wine Guide ๐Ÿ“š New novel The Island of Dreams out NOW! ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ป Managed by @thedopaminestudios

Helen McGinn is a macro influencer from London, United Kingdom (UK) with around 118.2K followers.

Tim Atkin MW
#2

Tim Atkin MW

@timatkinmw
Followers:84.8KLocation:Brits, South AfricaType:Micro influencerCategories:Not specifiedGender:Not specified

Bio:ย Journalist, Master of Wine and photographer. Citizen of the world. Catador de auroras.

Tim Atkin MW is a micro influencer from Brits, South Africa with around 84.8K followers.

Chris Howells  AKA - FENDERS ๐Ÿ‡
#3

Chris Howells AKA - FENDERS ๐Ÿ‡

@fenders_oh_fenders
Followers:50.4KLocation:N/AType:Micro influencerCategories:Not specifiedGender:Not specified

Bio:ย Writer | DipWSET Top 10 Most Influential ppl in UK Wine Industryโ€™26 Group Director @mustwine.bar Multiple Wine Judge๐Ÿ“ Previously at ALPINE

Chris Howells AKA - FENDERS ๐Ÿ‡ is a micro influencer from N/A with around 50.4K followers.

Lukasz Jan Kolodziejczyk | Fine wine advisor
#4

Lukasz Jan Kolodziejczyk | Fine wine advisor

@ljk.wine
Followers:27.1KLocation:N/AType:Micro influencerCategories:Not specifiedGender:Not specified

Bio:ย Your trusted guide to fine wine.

Lukasz Jan Kolodziejczyk | Fine wine advisor is a micro influencer from N/A with around 27.1K followers.

Lucas Reynaud-Paligot
#5

Lucas Reynaud-Paligot

@lucas_wine_uk
Followers:20KLocation:N/AType:Micro influencerCategories:Not specifiedGender:Not specified

Bio:ย โฃโ€‰โ € โ€‰โ € Head of Wine at @theconnaught ยซ Feeling fine and sipping wine ยป ๐Ÿท โ€‰โ € Welcome to my Wine Journal ๐Ÿ“ w/ @lucas_wine_uk ๐Ÿท๐Ÿท โ€‰โฃโ€‰โ€‰โ€‰โ €

Lucas Reynaud-Paligot is a micro influencer from N/A with around 20K followers.

Oz Clarke
#6

Oz Clarke

@oz.clarke
Followers:16.9KLocation:N/AType:Micro influencerCategories:Not specifiedGender:Not specified

Bio:ย ๐Ÿ“šI write about wine, mainly. ๐Ÿท @wine.alive presenter ๐ŸŽญ The first person ever arrested by Superman (1978), Peron in Evita

Oz Clarke is a micro influencer from N/A with around 16.9K followers.

Sophia Longhi | Wine writer & communicator
#7

Sophia Longhi | Wine writer & communicator

@skinandpulp
Followers:14.3KLocation:Brighton, United Kingdom (UK)Type:Micro influencerCategories:Not specifiedGender:Not specified

Bio:ย ๐Ÿท Emerging Talent in Wine Communication @theiwsc ๐ŸทTop 100 @drinksretailing ๐Ÿท Writer, judge, tastings host, content creator ๐Ÿท @thewinecollectiveuk

Sophia Longhi | Wine writer & communicator is a micro influencer from Brighton, United Kingdom (UK) with around 14.3K followers.

Laura Lynch @ Savored Journeys
#8

Laura Lynch @ Savored Journeys

@savoredjourneys
Followers:13.8KLocation:N/AType:Micro influencerCategories:Not specifiedGender:Not specified

Bio:ย Travel blogger | Food & wine writer | Professional Eater and Around the World Adventurist โค๏ธŽ [email protected]

Laura Lynch @ Savored Journeys is a micro influencer from N/A with around 13.8K followers.

๐Ÿ‡ฌ๐Ÿ‡ง Paul Laurie | Essexwineman
#9

๐Ÿ‡ฌ๐Ÿ‡ง Paul Laurie | Essexwineman

@essexwineman
Followers:11.2KLocation:N/AType:Micro influencerCategories:Not specifiedGender:Not specified

Bio:ย ๐ŸŽค Wine Educator & Host ๐Ÿ‡ Brand Ambassador @newhallwines ๐Ÿง  Fundraiser @theburntchefproject ๐Ÿท Working with @morrisons Wine Team ๐Ÿ“ Essex / London UK

๐Ÿ‡ฌ๐Ÿ‡ง Paul Laurie | Essexwineman is a micro influencer from N/A with around 11.2K followers.

Ian Green
#10

Ian Green

@winewithian
Followers:11KLocation:N/AType:Micro influencerCategories:Not specifiedGender:Not specified

Bio:ย ๐Ÿท๐ŸพWine & Wine Travel ๐Ÿ›ฉ๏ธ๐ŸŒ Producers, places & bottles I love ๐Ÿ‡๐ŸŒƒSunlit vineyards to city cellars & venues ๐Ÿ“ง [email protected] ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ“London

Ian Green is a micro influencer from N/A with around 11K followers.

Matthew Jukes
#11

Matthew Jukes

@matthewjukes
Followers:8.7KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย Wine writer & Founder of @jukescordialities jukescordialities.com

Matthew Jukes is a nano influencer from N/A with around 8.7K followers.

James Gulliver-Cameron
#12

James Gulliver-Cameron

@james_c_somm
Followers:6.8KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย Head of Wine Portfolio @hammondsofknutsford Enquiries: [email protected]

James Gulliver-Cameron is a nano influencer from N/A with around 6.8K followers.

Sarah Abbott
#13

Sarah Abbott

@sarahabbottmw
Followers:5.7KLocation:GeorgiaType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย Friendly, curious #masterofwine. Marketer for wine regions (inc @georgianwineuk) at @groupswirl. Co-founder @ouroldvines. Judging committee @theiwsc.

Sarah Abbott is a nano influencer from Georgia with around 5.7K followers.

Will Lyons
#14

Will Lyons

@mrwill_lyons
Followers:5.6KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย Wine for @thetimes. Podcast: Wine Times on @timesradio. VP @sundaytimeswineclub . Optimist, Cricket fan. Occasional Fives player. Que sais-je?

Will Lyons is a nano influencer from N/A with around 5.6K followers.

Matt Walls
#15

Matt Walls

@mrmattwalls
Followers:5.4KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย Contributing editor @decanter. My 3rd book, The Smart Travellerโ€™s Guide to the Rhรดne Valley, is out Sept โ€˜25. Follow for tips on everything Rhรดneโ€ฆ

Matt Walls is a nano influencer from N/A with around 5.4K followers.

A B B I E   M O U L T O N
#16

A B B I E M O U L T O N

@abbiemoulton
Followers:5.1KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย โ€ขWhisky, wine and word nerdโ€ข ๐ŸทAuthor: New British Wine ๐Ÿ“ Writer: ES, TheTimes, Decanter, WhiskyMag ๐ŸŽ™Broadcasting & events | ๐Ÿฅƒ Copywriting & strategy

A B B I E M O U L T O N is a nano influencer from N/A with around 5.1K followers.

Susy Atkins
#17

Susy Atkins

@susyatkins
Followers:4.7KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย Wine & drinks correspondent @telegraph; teammate @wine.alive; freelance features & events; board director @fooddrinkdevon www.susyatkins.co.uk

Susy Atkins is a nano influencer from N/A with around 4.7K followers.

Saddle Goose
#18

Saddle Goose

@saddlegoosewine
Followers:4.4KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย English Wine with Attitude ๐Ÿฅ‚๐Ÿชฟ Vineyard & Winemaking consultancy ๐ŸŒฑ๐Ÿ‡ Promoting sustainability & good vibes ๐Ÿ’š๐Ÿ™Œ Cellar Door in Frome, Somerset ๐Ÿชฟ๐Ÿชฟ

Saddle Goose is a nano influencer from N/A with around 4.4K followers.

Martina Marini
#19

Martina Marini

@martinamarini
Followers:4.3KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย Sommelier from Rome based in London Sales @lescavesdepyrene Founder @rollinggrapes.london Sommelier F.I.S @bibendaofficial

Martina Marini is a nano influencer from N/A with around 4.3K followers.

The Wine Ninjas
#20

The Wine Ninjas

@thewineninjas
Followers:4.1KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย ๐Ÿท Online wine magazine Personal account @sonikbeach

The Wine Ninjas is a nano influencer from N/A with around 4.1K followers.

Doug Wregg
#21

Doug Wregg

@dwregg
Followers:3.9KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Doug Wregg is a nano influencer from N/A with around 3.9K followers.

Yapp Brothers Wine Merchants
#22

Yapp Brothers Wine Merchants

@yappaboutwine
Followers:3.7KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย An award-winning independent Wine Merchant specialising in distinctive wines from regional France especially the Rhoฬ‚ne, Loire and Provence.

Yapp Brothers Wine Merchants is a nano influencer from N/A with around 3.7K followers.

Salvo Russo
#23

Salvo Russo

@mrsalvo_
Followers:3.7KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย ๐ŸทWset Diploma in Wine and Spirits ๐ŸทHead of Wine @hippodromecasino ๐ŸทWine Educator @wsetglobal ๐ŸทGeneral Manager @heliotsteakhouse

Salvo Russo is a nano influencer from N/A with around 3.7K followers.

Joanna Simon
#24

Joanna Simon

@joannasimon_wine
Followers:3.6KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย Wine & food expert ๐ŸทWine of the Week on @joannasimon.com โœ๏ธWorld of Fine Wine ๐Ÿ“šWine With Food, Discovering Wine ๐ŸธAmateur naturalist

Joanna Simon is a nano influencer from N/A with around 3.6K followers.

Cat
#25
Followers:3.6KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย โ€˜Why the fuck canโ€™t I have fun all the time?โ€™ - Kate Moss, philosopher ๐Ÿ–ค Passionate campaigner for a white wine emoji ๐Ÿท @howtobuildafest @echo17fest

Cat is a nano influencer from N/A with around 3.6K followers.

Tom Cannavan
#26

Tom Cannavan

@tomcannavan
Followers:2.3KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย Publisher wine-pages.com, online-tastings.co.uk

Tom Cannavan is a nano influencer from N/A with around 2.3K followers.

Ed Dallimore
#27

Ed Dallimore

@59vines
Followers:1.6KLocation:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย Author of The Vineyards of Britain @foodphotoaward finalist 2023 Pairs well with the post match circuit ๐Ÿ“ธ @59photos

Ed Dallimore is a nano influencer from N/A with around 1.6K followers.

Jarlath Curran DipWSET
#28

Jarlath Curran DipWSET

@winewithjarlath
Followers:803Location:N/AType:Nano influencerCategories:Not specifiedGender:Not specified

Bio:ย Logistics @decanter

Jarlath Curran DipWSET is a nano influencer from N/A with around 803 followers.

See all influencers in this list

Found a few influencers you like? Unlock the complete list and let Socialveins turn it into a campaign-ready shortlist with clear pricing, projected views and next steps.

No random scraping or cold DMs โ€“ we help you use the full list safely and effectively for your brand.

Who should use this list

This list is made for brands that want to work with credible influencers instead of random profiles found on Instagram/ YouTube. It is especially useful for D2C brands, local businesses, e-commerce stores and marketing teams planning launches or performance campaigns that want to reach relevant audiences(city, region or niche).

How to use this list for your campaign

  1. Shortlist 5โ€“15 influencers whose content and audience match your brand.
  2. Share your objective, budget and timelines with the Socialveins team.
  3. We refine the shortlist, align deliverables and share projected views and expected ROI for each influencer.
  4. Our team then manages outreach, negotiations, scripting, approvals, tracking and reporting for you.

How to choose the right influencer from this list

  • Match their content niche and tone with your brand positioning.
  • Check if their audience aligns with your target city, age group and interests.
  • Look beyond follower count โ€“ consistent views and engagement matter more than just big numbers.
  • If you are unsure, share your options with Socialveins and we will recommend a mix based on data and past campaign learnings.

Why run your campaign through Socialveins

Instead of chasing influencers individually, brands offload campaigns to Socialveins to get higher reliability and better results.

  • Curated, verified influencer shortlists instead of random outreach.
  • Transparent discussions on pricing, deliverables and timelines.
  • End-to-end execution โ€“ from shortlisting and negotiation to scripts, publishing and post-campaign reporting.
  • Protection for both brand and influencer with clear expectations and minimal coordination overhead for your team.
You stay focused on brand and strategy while our team handles the heavy lifting to maximise campaign performance.

Strategic Campaign Concepts

Move beyond basic mentions. We've analyzed the creators in this list to develop tailored campaign frameworks that drive actual brand outcomes and audience resonance.

Request Custom Strategy โ†’
Beat Champagne at its own game.

English Sparkling Blind Test

Comparing Sussex sparkling wine against Champagne. Users search 'YourBrand Fizz Challenge' for the results.

Target Audience

Wine Snobs
A wine tasting trip without a designated driver.

Vineyard Train Map

Route to visit Kent wineries by train from London. Tell viewers to search 'YourBrand Wine Map' for the itinerary.

Target Audience

Londoners
The ultimate British cheese and wine night.

Cheese & English Wine Pairing

Pairing Cheddar with Bacchus. Direct users to search 'YourBrand Pairing Wheel' to host a party.

Target Audience

Hosts
Need a more specific campaign plan?
Our creative team can build a custom roadmap for your specific brand goals.
Get Free Consultation

Frequently asked questions

Everything you need to know before shortlisting influencers from this list.

How does Socialveins curate and verify influencers for this list?

Our team shortlists influencers using real data such as follower trends, engagement consistency, content quality, and brand safety indicators. We also recheck influencer activity to ensure that the influencers shown here are active, authentic, and relevant for campaigns. This gives brands a dependable starting point without guesswork.

Are these influencers trustworthy for brand collaborations?

Yes. Every influencer featured in this list has been evaluated for authenticity, past content behaviour, audience relevance, and overall brand-fit. While we do not provide direct contact details publicly, Socialveins ensures transparent coordination so brands can execute campaigns confidently and professionally.

Can Socialveins help me connect with these influencers for a campaign?

Absolutely. Instead of sharing raw contact details, Socialveins facilitates professional outreach, negotiates deliverables, aligns expectations, and ensures both the brand and influencer stay protected throughout the collaboration. This results in smoother communication and better outcomes.

What is the benefit of running campaigns through Socialveins instead of doing it manually?

Brands that offload campaigns to Socialveins typically achieve better results because we pre-validate influencers, negotiate fair and transparent pricing, manage scripts and approvals, track deliverables, and provide clear performance reporting. This end-to-end execution dramatically improves outcomes compared to manual coordination.

Do you guarantee transparency during influencer selection and pricing?

Yes. Socialveins is built on transparency. We openly discuss influencer suitability, deliverables, expected performance, and pricing before any campaign starts. There are no hidden charges, inflated quotes, or unexplained markups at any stage.

How accurate is the data shown for these influencers?

Metrics on this page are refreshed periodically using platform signals and our internal monitoring systems. Before any collaboration begins, Socialveins also shares the latest performance snapshot for each selected influencer so brands make decisions based on updated and reliable numbers.

Can I run a multi-influencer or city-wide campaign using this list?

Yes. Many brands use groups of influencers from this list for city-level promotions, store launches, D2C growth, and performance campaigns. Socialveins can prepare a high-impact campaign plan that combines several influencers, formats, and deliverables for maximum reach.

What happens after I share my campaign brief with Socialveins?

Once you share your objective, budget, and timeline, our team prepares a refined shortlist, aligns deliverables with influencers, handles outreach and negotiations, manages scripts and deadlines, tracks live performance, and shares a clear post-campaign report. You get a hands-off experience with higher reliability and better outcomes.

Are small brands or first-time advertisers suitable for influencer campaigns?

Yes. Influencer marketing works well even for young or first-time brands when managed correctly. Socialveins guides you on budgeting, selecting influencers, choosing formats, and measuring results so campaigns remain cost-effective and outcome-driven.

If I want to work with influencers not shown in this list, can Socialveins help?

Definitely. This page showcases a curated selection, but our database includes many more influencers across categories, niches, and locations. If you need additional options, Socialveins can create a personalised list based on your brand goals and target audience.