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Last updated October 2026

Top 20 Beauty Influencers in Varanasi on Instagram [2026]

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Explore Socialveins' curated shortlist of 20 Beauty influencers in Varanasi on Instagram. Selected from 38 relevant profiles using creator relevance and available audience and performance signals.

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Ria Amin
#1

Ria Amin

@theriaamin
Followers:1.18MLocation:Varanasi, IndiaType:Mega influencerCategories:Beauty, Hair Care, Skin CareGender:Not specified

Bio: Makeup • Hair • Skin 💌 : [email protected] 🎥 YT - 1.5M+ mgmt @chtrbox New Vlog ⬇️

Ria Amin is a mega beauty influencer based in Varanasi, India with around 1.18M followers. They also create content around Hair Care, Skin Care.

Pragati Gupta
#2

Pragati Gupta

@themystcalgirl
Followers:51.1KLocation:Varanasi, IndiaType:Micro influencerCategories:beauty, Beauty, Food & DrinkGender:Not specified

Bio: 🪷भारतीय नारी🪷 Fashion||Travel||Make-up||Lifestyle •BOI Creator •Moj 1.5+ Million Fam •Josh 722K+ Fam •Verified Amazon influencer •📍Lucknow & Varanasi

Pragati Gupta is a micro beauty influencer based in Varanasi, India with around 51.1K followers. They also create content around Beauty, Food & Drink.

Pruthvi Rabari
#3

Pruthvi Rabari

@pruthvirabari79
Followers:288.8KLocation:Varanasi, IndiaType:Macro influencerCategories:Beauty, Fashion, TravelGender:Not specified

Bio: Nation first 🇮🇳 , Civil engineer 🦚 कृष्ण वंदे जगतगुरु 🦚 Visited :- 🇮🇳 🇺🇸 🇬🇧 🇨🇦 🇳🇿 🇫🇷 🇦🇺 🇦🇪 🇶🇦 🇭🇰 🏴󠁧󠁢󠁳󠁣󠁴󠁿 🇺🇬 🇰🇪 🇩🇪 🇹🇭 🇸🇨 🇲🇴🇿🇦

Pruthvi Rabari is a macro beauty influencer based in Varanasi, India with around 288.8K followers. They also create content around Fashion, Travel.

جهانة
#4

جهانة

@juhana_juhuz
Followers:58.4KLocation:Varanasi, IndiaType:Micro influencerCategories:Beauty, FashionGender:Not specified

Bio: 🌸HAPPY MIND , HAPPY LIFE 🌸 📍MALAPPURAM .DM FOR COLLAB AND SHOOTS📩 @_xinuz_

جهانة is a micro beauty influencer based in Varanasi, India with around 58.4K followers. They also create content around Fashion.

BEAUTY GYAN
#5

BEAUTY GYAN

@beauty_gyan
Followers:812.4KLocation:Varanasi, IndiaType:Mega influencerCategories:Beauty, Skin Care, Hair CareGender:Not specified

Bio: 🔥 India's No.1 Beauty Care Page 💌 Dm Collab/Paid Promotion!

BEAUTY GYAN is a mega beauty influencer based in Varanasi, India with around 812.4K followers. They also create content around Skin Care, Hair Care.

Shreya rai Luxury bridal makeupartist| Trainer
#6

Shreya rai Luxury bridal makeupartist| Trainer

@shreyaraimakeup
Followers:18.5KLocation:Varanasi, IndiaType:Micro influencerCategories:Makeup/Hair ArtistGender:Not specified

Bio: Skin like makeup expert✨ lux products, expert techniques varanasi-delhi based📍works globally 7651871125📱📞

Shreya rai Luxury bridal makeupartist| Trainer is a micro makeup/hair artist influencer based in Varanasi, India with around 18.5K followers.

Shreya Sonkar
#7

Shreya Sonkar

@shreya.sonkar
Followers:13.6KLocation:Varanasi, IndiaType:Micro influencerCategories:Makeup/Hair ArtistGender:Not specified

Bio: ॐ नमः शिवाय❤️🌎 Be the light of your life💫💥 DM for collaboration Work page @makeupby_shreyasonkar I am professional makeup artist 💄 📍Varanasi

Shreya Sonkar is a micro makeup/hair artist influencer based in Varanasi, India with around 13.6K followers.

Apu
#8
Followers:8.8KLocation:Varanasi, IndiaType:Nano influencerCategories:Beauty, Lifestyle, EntertainmentGender:Not specified

Bio: Apu💫 |Hardcore Foodie |lifestyle |Dreamer 📩Dm for collaboration/invites

Apu is a nano beauty influencer based in Varanasi, India with around 8.8K followers. They also create content around Lifestyle, Entertainment.

Shivani Sharma
#9

Shivani Sharma

@shivani_fdgt
Followers:79.7KLocation:Varanasi, IndiaType:Micro influencerCategories:Beauty, Hair Care, Food & DrinkGender:Not specified

Bio: Fashion, Lifestyle & Vlog ✨ #ShivanisFashionFlow Varanasi 📍

Shivani Sharma is a micro beauty influencer based in Varanasi, India with around 79.7K followers. They also create content around Hair Care, Food & Drink.

Ishu | 𝐌𝐄𝐇𝐍𝐃𝐈 𝐀𝐑𝐓𝐈𝐒𝐓 | 𝐕𝐀𝐑𝐀𝐍𝐀𝐒𝐈
#10

Ishu | 𝐌𝐄𝐇𝐍𝐃𝐈 𝐀𝐑𝐓𝐈𝐒𝐓 | 𝐕𝐀𝐑𝐀𝐍𝐀𝐒𝐈

@mehndi_lover_ishu
Followers:322.3KLocation:Varanasi, IndiaType:Macro influencerCategories:Beauty, Food & Drink, FashionGender:Not specified

Bio: ✨ Professional mehndi artist 💚Mehndi artistry Tips & Tricks 🌟For booking 9695002740 💌Dm for collab 👇85k + YouTube family

Ishu | 𝐌𝐄𝐇𝐍𝐃𝐈 𝐀𝐑𝐓𝐈𝐒𝐓 | 𝐕𝐀𝐑𝐀𝐍𝐀𝐒𝐈 is a macro beauty influencer based in Varanasi, India with around 322.3K followers. They also create content around Food & Drink, Fashion.

FELLY Y FILLIANG
#11

FELLY Y FILLIANG

@fellyyoung21
Followers:578.9KLocation:Varanasi, IndiaType:Mega influencerCategories:Beauty, Food & Drink, Home DecorGender:Not specified

Bio: @mariokacang @omariondexter 💙 @bakmieistimewa | @jordanized Business/collaboration contact 👇🏼👇🏼

FELLY Y FILLIANG is a mega beauty influencer based in Varanasi, India with around 578.9K followers. They also create content around Food & Drink, Home Decor.

isel fricella
#12

isel fricella

@iselfricella
Followers:609.6KLocation:Varanasi, IndonesiaType:Mega influencerCategories:Beauty, Skin Care, Food & DrinkGender:Not specified

Bio: 🌎 @miqdadsy 💌 tap for work inquiries ↓

isel fricella is a mega beauty influencer based in Varanasi, Indonesia with around 609.6K followers. They also create content around Skin Care, Food & Drink.

Shambhavi Singh
#13

Shambhavi Singh

@shambhavi1997
Followers:2.17MLocation:Varanasi, IndiaType:Mega influencerCategories:Beauty and Grooming, Beauty, Politics & ActivismGender:Not specified

Bio: Banarasi 🕉️🔱 Noida 📍

Shambhavi Singh is a mega beauty and grooming influencer based in Varanasi, India with around 2.17M followers. They also create content around Beauty, Politics & Activism.

Fashion Model
#14

Fashion Model

@gitika_gigi
Followers:33.2KLocation:Varanasi, IndiaType:Micro influencerCategories:Beauty, Skin Care, Food & DrinkGender:Not specified

Bio: 📩 Pαιd Projecтѕ

Fashion Model is a micro beauty influencer based in Varanasi, India with around 33.2K followers. They also create content around Skin Care, Food & Drink.

Arsala khan
#15
Followers:91.6KLocation:Varanasi , IndiaType:Micro influencerCategories:Beauty, Make-up and skincare tutorials, Skin CareGender:Not specified

Bio: Fashion•Lifestyle•Beauty Just your girl-next-door giving you your daily dose of fashion and beauty❤️ 📍Lucknow|Delhi|Varanasi

Arsala khan is a micro beauty influencer based in Varanasi , India with around 91.6K followers. They also create content around Make-up and skincare tutorials, Skin Care.

Ananya Singh
#16

Ananya Singh

@ananya_runjhun
Followers:234.6KLocation:Varanasi, IndiaType:Macro influencerCategories:beauty and grooming, Make-up and skincare tutorials, Make-up artistGender:Not specified

Bio: 11:11💘 जाको राखे साइयां मार सके न कोय🙏 snapchat: runjhunn24 Business: [email protected]

Ananya Singh is a macro beauty and grooming influencer based in Varanasi, India with around 234.6K followers. They also create content around Make-up and skincare tutorials, Make-up artist.

Shraddha Dwivedi♥
#17

Shraddha Dwivedi♥

@shraddha4734
Followers:112.9KLocation:Varanasi, IndiaType:Macro influencerCategories:Makeup, Beauty, Skin CareGender:Not specified

Bio: ||Varanasi🌸 ॐ नमः शिवाय || Model | Influencer🧿 || Paid Promotions || Dm For Collaboration 📩 [email protected]

Shraddha Dwivedi♥ is a macro makeup influencer based in Varanasi, India with around 112.9K followers. They also create content around Beauty, Skin Care.

Bhanwi Pandey
#18

Bhanwi Pandey

@bhanwipandey
Followers:11.9KLocation:Varanasi, IndiaType:Micro influencerCategories:Makeup, Beauty and Grooming, BeautyGender:Not specified

Bio: Beauty / Fashion / lifestyle /travel Varanasi, Uttar pradesh DM / Mail for paid collaboration [email protected] 789459 11:11

Bhanwi Pandey is a micro makeup influencer based in Varanasi, India with around 11.9K followers. They also create content around Beauty and Grooming, Beauty.

Sowbhagya Venkitesh
#19

Sowbhagya Venkitesh

@sowbhagyavenkitesh
Followers:937.8KLocation:Varanasi, IndiaType:Mega influencerCategories:Beauty, Food & Drink, Arts & EntertainmentGender:Not specified

Bio: @poovubysowbhagyavenkitesh 🌸 Collaborations 📩

Sowbhagya Venkitesh is a mega beauty influencer based in Varanasi, India with around 937.8K followers. They also create content around Food & Drink, Arts & Entertainment.

Gara de Paz | Creadora de Moda & Lifestyle
#20

Gara de Paz | Creadora de Moda & Lifestyle

@garadepaz
Followers:18.4KLocation:Varanasi, IndiaType:Micro influencerCategories:Beauty, Skin Care, Arts & EntertainmentGender:Not specified

Bio: De origen volcánico 🌋 Moda y experiencias en Canarias Creatividad con visión estratégica Contenido para marcas y eventos 📍 Spain based Portfolio ↓

Gara de Paz | Creadora de Moda & Lifestyle is a micro beauty influencer based in Varanasi, India with around 18.4K followers. They also create content around Skin Care, Arts & Entertainment.

Socialveins curated shortlist

Why these Beauty influencers in Varanasi made the shortlist

Socialveins curated the 20 creators shown above from a selection pool of 38 relevant profiles. The purpose is to give brands a focused starting point for campaign research, not an unfiltered export of every available profile.

The shortlist brings together category relevance, creator-location relevance for Varanasi, available audience scale, recorded engagement signals, profile information and potential campaign usability.

Curated creators
20
Selection pool
38
Median audience
1L

Among creators shown

Median engagement
0.71%

Where valid data is available

How Socialveins curated this list

  1. 1. Relevance: Creators are matched to the selected category and any location or gender criteria used on this page.
  2. 2. Usable creator information: The shortlist prioritises profiles with enough available information to support meaningful brand research.
  3. 3. Audience and performance context: Available follower and engagement signals are used to provide campaign-planning context.
  4. 4. Campaign usability: The final shortlist is intended to include creators that brands can compare for content fit, scale and potential campaign roles.

What stands out in this shortlist

This version of the shortlist currently leans towards micro creators, with 9 of the 20 displayed profiles falling into that audience tier. Micro creators often provide a practical balance between audience scale, content quality and community interaction.

1 Nano9 Micro4 Macro6 Mega

Strongest content signals

Beauty · 18Food & Drink · 15Fashion · 10Skin Care · 9Arts & Entertainment · 9Health & Wellness · 8

Best campaign uses

Product education, demonstrations, consideration and repeat usage.

Recommended formats

Tutorials, before-and-after content, routine integrations, shade demonstrations and honest product reviews.

What brands should verify

Check close-up content quality, disclosure practices, audience questions and whether the creator can explain product benefits clearly.

How a brand should use this curated list

  1. 1. Define the campaign role. Decide whether you need awareness, product education, local discovery, content production or conversions.
  2. 2. Compare a focused group. Select five to eight creators whose content style and audience appear closest to the brand.
  3. 3. Validate recent evidence. Review recent reels, typical views, audience comments, sponsored content and audience geography.
  4. 4. Confirm campaign readiness. Recheck commercials, availability, deliverables, usage rights, brand safety and expected timelines.

Editorial note: this curated list is intended for creator research and campaign planning. Inclusion does not guarantee availability or campaign performance. Statistics describe the creators currently displayed and should be revalidated before final selection.

About this curated Beauty influencers in Varanasi list

Practical answers for brands evaluating the creators, audience mix, campaign fit and hiring process behind this shortlist.

Why were these Beauty influencers in Varanasi selected for this curated list?

Socialveins curated the 20 creators shown above from a selection pool of 38 relevant profiles. The shortlist considers category relevance, selected location and gender criteria where applicable, available audience size, recorded engagement signals, profile information and potential campaign usability. It is designed as a focused research shortlist rather than an exhaustive list of every matching profile.

Who are some of the creators featured in this Beauty influencers in Varanasi shortlist?

Creators currently featured near the top of this curated shortlist include Ria Amin, Pragati Gupta, Pruthvi Rabari. Their inclusion reflects the profile and performance information available for this particular list. Creator information can change, so Socialveins recommends revalidation before beginning a campaign.

What does the creator mix in this Beauty influencers in Varanasi list look like?

The median audience size among the creators shown is approximately 1L followers. The median recorded engagement metric is 0.71%. The shortlist currently includes 1 nano, 9 micro, 4 macro, 6 mega. These figures describe the curated creators displayed on this page, not every profile in the broader selection pool.

What types of campaigns are best suited to these Beauty influencers in Varanasi?

This curated list is particularly relevant for product education, demonstrations, consideration and repeat usage. Suitable formats include tutorials, before-and-after content, routine integrations, shade demonstrations and honest product reviews. The final creator mix should depend on the brand objective, target customer, content requirement, budget and expected campaign outcome.

How should a brand compare creators from this curated list?

Check close-up content quality, disclosure practices, audience questions and whether the creator can explain product benefits clearly. Brands should also compare recent content consistency, typical video views, quality of audience comments, previous sponsored content and how naturally each creator can communicate the product. Strong content signals represented in the shortlist include Beauty, Food & Drink, Fashion, Skin Care.

How should brands interpret the filters used for this Beauty influencers in Varanasi shortlist?

The Varanasi selection uses the creator-location information currently available to Socialveins. A listed location does not guarantee that most followers are from the same city, so audience geography should be checked separately for local campaigns.

Are the influencers in this curated list ready to hire immediately?

This page provides a strong starting shortlist, but campaign readiness should still be confirmed. Before hiring, Socialveins recommends checking recent performance, audience geography, brand safety, commercial availability, content deliverables, usage rights, exclusivity and campaign timelines.

How much does it cost to hire creators from this Beauty influencers in Varanasi list?

There is no single fixed price. Creator commercials depend on audience size, recent reach, content format, production effort, usage rights, exclusivity, campaign duration and turnaround time. Socialveins can revalidate selected creators and prepare a campaign-ready shortlist with current commercials and deliverables.