TL;DR
Goal: Make YourStory TechSparks’23 a must-attend event with high engagement.
Challenge: Attracting a new audience, making tech content exciting, and standing out.
Our Strategy: We collaborated with top influencers, created engaging content, and leveraged reels.
Result: 1.5M+ reach, 5.6% engagement, and massive buzz in the startup ecosystem.
Overview
YourStory, one of India’s biggest tech and startup events, wanted to attract young audiences, create a buzz in the startup ecosystem, and do recall marketing. But standing out in a crowded space isn’t easy.
But with the help of Socialveins, they achieved:
- 1.5M+ reach across social media
- 5.6% Engg. Rate
- Invited 10+ top influencers from tech, startup, and lifestyle spaces
- Boosted event engagement through exciting, high-quality content.
Objective
Our goal is simple: we want to make YourStory TechSparks'23 a must-attend event for young tech enthusiasts, increase awareness and engagement across social media, and attract fresh audiences to India’s startup ecosystem.
Challenges Faced by YourStory
- Reaching a New Audience — The major challenge was to expand beyond the usual tech community and attract fresh, young minds who might not yet be engaged with the startup ecosystem.
- Making Tech Content Exciting — Sometimes tech content comes across as too technical or serious, making it difficult to capture the interest of younger audiences. The challenge was to present it in a fun, engaging, and relatable way.
- Standing Out in a Crowded Space — With so many tech events and startups competing for attention, making TechSparks'23 unique and ensuring it stayed top of mind was not an easy task.
- Struggling to Find the Right Influencers — YourStory needed more than just big names; the challenge was to identify influencers who genuinely resonated with the tech and startup community to create real impact and engagement.
- Boosting Event Attendance — Spreading awareness wasn’t enough; the real challenge was getting people excited enough to participate and ensuring a packed, energetic event.
Our Genius Strategy
We Found the Top 10 Right Influencers
We didn’t just pick random influencers; we carefully selected those who had a strong connection with the tech and startup community. This ensured that the content felt authentic, relatable, and impactful for the right audience.
We Captured Every Key Moment
From big announcements to behind-the-scenes action, we made sure no moment was missed. Our live coverage helped keep the audience engaged, even if they couldn’t attend in person.
We Created Engaging and Exciting Content
We knew that tech content could sometimes feel serious, so we focused on making it fun, interesting, and easy to understand. Through creative posts, videos, and stories, we kept the buzz going before, during, and after the event.
We Used Reels to Boost Reach and Engagement
Short, snappy, and visually appealing videos played a big role in capturing attention. We made sure the reels were exciting, shareable, and reached the right audience, increasing awareness and participation.
We Ran a Well-Planned and Impactful Campaign
Every step of our strategy was carefully thought out, from influencer collaborations to social media engagement. By executing a structured and engaging marketing plan, we successfully increased awareness, built excitement, and encouraged more people to be part of TechSparks'23.
Impact & Results
1.5 Million+ Reach
With Socialveins' help, YourStory TechSparks'23 gained 1.5 million+ reach, achieved massive visibility, and attracted fresh audiences from the tech and startup ecosystem.
5.6% Engagement Rate
Audiences actively interacted with the content, which made the event buzz stronger than ever.
Expanded Reach Beyond the Usual Crowd
The campaign successfully brought in young entrepreneurs, students, and first-time attendees, making TechSparks a must-watch event for the new generation.
Why It Worked
We connected TechSparks with the right influencers, ensuring the content reached the perfect audience for maximum impact. Instead of just promoting, we created content that made people feel like they were part of the event, driving real engagement. From selecting influencers to creating and amplifying content, we handled everything seamlessly, making the campaign a huge success.
About Socialveins
Socialveins is trusted by 300+ top brands, managing ₹100Cr+ in marketing spend and a network of 1.5M+ influencers. We help brands like YourStory reach millions through smart influencer collaborations and content tracking.
If you want to achieve massive reach like this, visit socialveins.com.
