The Challenge
Vanior, a new jewelry brand specializing in lab-grown diamonds, wanted to make a strong entrance into Mumbai's competitive jewelry market.
The Brand needed to:
- Build brand awareness in Mumbai's luxury segment
- Build credibility for their lab-grown diamonds
- Create instant buzz around their store launch
Our Solution
Socialveins crafted a focused influencer marketing campaign that connected Vanior with Mumbai's elite audience. We:
- Carefully selected 10 premium influencers from Mumbai
- Arranged personalized store visits for content creation
- Coordinated posts across multiple social media platforms
The Campaign in Action
Influencer Curation
- Selected 10 influencers with:
- Strong Mumbai-based following
- Credibility in fashion and lifestyle
- Content that aligns with sustainable luxury
Content Strategy
- Focused on store launch coverage
- Influencers were tasked to:
- Wear Vanior Jewels pieces
- Document store launch experience
- Create authentic, stylish content
- Share behind-the-scenes moments
Each influencer brought their unique style to showcase Vanior's jewelry.
Celebrity Guest Appearance
Amisha Patel, who recently appeared in Gadar 2 and is a renowned bollywood personality, was invited as a guest to increase the attraction for this campaign by integrating her presence with our influencer marketing strategy.
What Made It Work
- Quality over quantity - Instead of working with dozens of influencers, we chose just 10 top-tier creators who hold an audience that resonates with Vanior's target audience.
- Perfect timing - We launched all content strategically around the store opening, creating a strong buzz in Mumbai's social circles.
- Each influencer shared their genuine experience with Vanior's jewelry, making the content relatable and trustworthy.
The Results
Our focused approach delivered impressive results:
- Reached 1 Million potential customers in Mumbai
- Connected with the city's elite audience
- Helped establish Vanior as a premium jewelry brand
- Created strong brand awareness for lab-grown diamonds
Success Factors
This campaign proved that:
- A small group of well-chosen influencers can create a massive impact
- Quality content and authenticity drive better results than mass outreach
- Strategic timing and coordinated posting can multiply reach
Client Success Story
Socialveins’ targeted approach helped us reach exactly the kind of audience we wanted. Working with Top 10 carefully selected influencers, we achieved what might have taken months through traditional marketing - Vanior Jewels
About Socialveins
With access to over 1.5 million influencers globally, Socialveins stand strong in creating transparency and true connections between brands and their audiences. Our strength lies in choosing the right influencers for each unique brand story.
