TL;DR
- Goal: Boost Rentomojo’s brand awareness and online visibility.
- Challenges: Low brand visibility, tough competition, weak engagement, low website traffic, and difficulty reaching the right audience.
- Strategy: Partnered with 20+ influencers on YouTube & Instagram.
- Focused on relatable content, genuine reviews, and clear CTAs.
- Results:
- Positioned Rentomojo as the go-to rental platform, building trust & loyalty.
Overview Rentomojo, India’s leading rental platform for furniture and home appliances, aimed to boost brand awareness and online visibility but faced challenges in reaching the right audience in a competitive market. That’s where Socialveins stepped in with a powerful influencer strategy. By collaborating with 20+ top YouTube and Instagram creators, we delivered eye-catching content that drove 1M+ views, a 7.6% engagement rate, and 50K+ website hits. We positioned Rentomojo as the go-to platform for rentals and made its services more appealing to digital audiences.
Objective Our goal was to create a massive buzz on YouTube and Instagram, positioning Rentomojo as the top choice for renting furniture and home appliances. By leveraging influencer-driven content, we aimed to achieve these three key objectives:
- Enhance brand credibility
- Boost customer engagement
- Significantly increase online visibility and website traffic.
Challenges Faced by Rentomojo
1. Creating Content That Clicks Rentomojo needed more than just ads. They required content that not only highlighted the convenience and affordability of their services but also genuinely captured attention.
2. Standing Out in the Crowd The rental market is full of competitors, making it tough for Rentomojo to shine. Traditional ads weren’t grabbing attention or creating a lasting impression. The challenge was to break through the noise with fresh, engaging content.
3. Boosting Engagement Simple ads weren’t enough to spark interest. Rentomojo needed content that would inspire likes, shares, and conversations. The goal was to connect with the audience through relatable, creative storytelling.
4. Increasing Website Visits Views are great, but actions matter more. The challenge was to turn social media buzz into website visits. This would drive inquiries and sign-ups and increase actual rentals.
5. Reaching the Right Audience A great message only works if it reaches the right people. Targeting the ideal audience for Rentomojo’s services was key. Influencers with loyal, relevant followers helped boost conversions.
6. Spreading Brand Awareness Many didn’t know how easy and affordable renting could be. Rentomojo needed to educate people about the benefits of renting furniture and appliances. The goal was to turn awareness into action.
7. Building Trust in a Competitive Market With so many options available, trust was crucial. Rentomojo had to show reliability through real experiences and influencer partnerships. Positive reviews and testimonials helped build credibility.
Our Strategy
Collaborated with 20+ top influencers We partnered with 20+ popular YouTubers and Instagram creators whose content resonated with Rentomojo’s target audience. This strategy drove 1 million+ views and significantly boosted the brand’s online visibility.
Created Relatable, Problem-Solving Content Influencers shared real-life stories highlighting how Rentomojo saves time, money, and effort. This relatable approach led to 50K+ website visits as more people explored the brand’s services.
Built Trust with Genuine Reviews We encouraged influencers to share honest experiences, strengthening customer confidence. This authenticity resulted in a strong 7.6% engagement rate and increased trust in Rentomojo’s offerings.
Implemented Clear Calls to Action (CTAs) Influencers delivered simple, direct instructions, encouraging users to visit the Rentomojo website. This led to 50K+ website hits and a boost in inquiries and bookings.
Targeted the Right Audience We carefully selected influencers whose followers closely matched Rentomojo’s target customers. This precision targeting increased engagement and drove higher conversion rates.
Raised Awareness with Informative Content The content focused on educating audiences about the ease and affordability of renting furniture and appliances. This approach generated 1 million+ impressions and improved brand visibility.
Highlighted Time & Money Savings We emphasized how Rentomojo helps customers save both time and money—especially those living away from home—resulting in a surge in website visits and rental inquiries.
Boosted Engagement with Interactive Content Interactive elements like polls, quizzes, and Q&A sessions helped push engagement rates to 7.6%. This encouraged viewers to share their own rental experiences, creating a stronger connection with the brand.
Impact & Results
- 1M+ Views & Impressions
( Snap ) The campaign reached over 1 million views, significantly increasing brand exposure and making Rentomojo a household name in the rental industry.
- 7.6% Engagement Rate
( SNAP ) A remarkable 7.6% engagement rate drove real conversations, making rentals more appealing to a digital audience.
- 50K+ Website Hits
( SNAP ) The campaign resulted in 50,000+ website visits, boosting inquiries and turning reel buzz into real business.
- Strengthened Brand Positioning
( SNAP ) Rentomojo established its position as the leading rental service provider, gaining customer trust and building brand loyalty through authentic, influencer-backed content.
What Made It Work? Socialveins helped Rentomojo succeed through a network of 1.5M + influencers and a genius, data-driven strategy. This expanded reach, boosted engagement, and built trust through authentic content.
The result? More website visits, inquiries, and rentals. Our targeted approach ensured Rentomojo’s message reached the right audience at the right time, turning views into meaningful conversions and helping the brand stand out in a crowded market.
About Socialveins
Socialveins is trusted by 300+ top brands, managing ₹100Cr+ in marketing spend with a vast network of 1.5M + influencers. We specialize in driving massive reach, boosting sales, and building long-term brand loyalty through influencer collaborations and content tracking.
Looking to achieve similar success? Visit Socialveins today!
