Sanskruti Homes & Socialveins: Redefining Comfort Together!
Join us as we explore the successful collaboration between Sanskruti Homes and Socialveins, a journey that has revolutionized the concept of comfort wear in India. Discover how this partnership has transformed perceptions and set new industry standards.The easiest way to invest in mutual funds, obligation, money market, and stocks. Start investing with on your comfort zone with no minimum transaction.
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Introduction:
Sanskruti Homes is not just another brand; it’s a revolution in the night-wear industry in India. With a keen focus on comfort and style, Sanskruti Homes has been steadily growing and carving a niche for itself in the market. Their mission is simple yet impactful: to fulfill every comfort wear requirement of women, making them feel at home in their skin.
Objective:
The objective was clear and ambitious. We aimed to spread awareness about Sanskruti Homes and its unique offerings, transforming customers into brand advocates. But we didn’t stop there. We wanted to create a ripple effect that would resonate with the audience and create a lasting impact.
Approach:
Our approach was a two-pronged strategy. The first phase was all about building brand awareness. We wanted to introduce Sanskruti Homes to the world, highlighting its unique selling points and the value it brings to its customers. The second phase was about infusing style into the product. We aimed to challenge the traditional perception of comfort wear as merely home-wear or night-wear. Our strategy was designed to change this perception and organically increase sales in the near future.
Execution:
We brought together a diverse group of 400 nano-micro influencers, divided into two slots. We then crafted over 100 unique scripts tailored to each influencer. The influencers were tasked with a challenge: to portray night-wear as casual wear, adding their own unique styles and personal touches. This approach not only showcased the versatility of Sanskruti Homes’ products but also allowed the influencers to connect with their audience on a personal level.
Results:
The results were nothing short of spectacular. Our campaign resonated with the audience, garnering over 1.5 million views on Instagram. But the success didn’t stop at social media engagement. We also saw a significant increase in website traffic, with a surge of 125%. This not only boosted brand visibility but also translated into tangible business results.
