TL;DR
Goal: Position Sanskruti Homes as the go-to brand for nightwear, increase awareness, and boost marketplace rankings.
Challenge: Building consumer trust, increasing product visibility, and driving higher sales on Myntra.
Our Strategy: We collaborated with 200+ micro-influencers, leveraged genuine product reviews, and executed a creative influencer-led content strategy.
Results: Top 3 ranking for "night suit" on Myntra, 2M+ reach, 8.1% engagement rate, and a surge in sales through influencer credibility.
Overview
Sanskruti Homes, a premium nightwear brand, wanted to dominate the nightwear segment by becoming a household name for comfort and style. The brand’s goal was to increase sales, enhance brand credibility, and secure a top position on Myntra. However, standing out in a competitive fashion marketplace required a fresh, engaging, and strategic marketing approach. For this, they connected with Socialveins. By working with 200+ influencers, generating over 2 million views, achieving an 8.1% engagement rate, and boosting product credibility through real customer experiences, we made Sanskruti Homes a top choice for nightwear lovers.
Objective
Our goal was to make Sanskruti Homes a top nightwear brand and get its night suits in the top 3 on Myntra. We focused on increasing engagement, gaining positive reviews, and building trust through influencers and marketplace strategies to boost sales and brand awareness.
Challenges Faced By Sanskruti Homes
- Low Brand Awareness – Sanskruti Homes was competing with well-established nightwear brands, making it difficult to stand out in the crowded market.
- Struggling to Rank on Marketplaces – Despite having quality products, the brand’s night suits weren’t ranking high on Myntra, limiting visibility and sales.
- Lack of Customer Trust – Without enough genuine reviews and user-generated content, potential buyers hesitated to make a purchase.
- Limited Social Media Presence – The brand wasn’t getting enough engagement on social media, making it harder to create buzz and attract new customers.
- Finding the Right Influencers – Collaborating with influencers who could genuinely connect with the target audience and create authentic content was a challenge.
Our Winning Strategy
Collaborated with 200+ Fashion & Lifestyle Influencers
Instead of big celebrities, we collaborated with 200+ micro-influencers (each with around 30K followers) in the fashion & lifestyle niche. These influencers had a strong connection with their audience, making their recommendations more genuine and trustworthy.
200+ Pieces of Viral Content
From Instagram Reels to unboxing videos and styling tips, influencers created over 200+ high-quality content pieces, making Sanskruti Homes a trending name in the nightwear category.
Creative Campaign Strategy
We designed a campaign that highlighted the comfort, quality, and affordability of Sanskruti Homes' nightwear. The focus was on real experiences, showing how these night suits were perfect for lounging, sleeping, and even casual wear at home.
Real-Experience Reviews & Content-Driven Marketing
We gave influencers the product to test for two weeks, ensuring they could provide honest and detailed reviews. They shared their experiences through engaging posts, stories, and interactive content, helping potential customers trust the brand.
SEO & Marketplace Ranking Strategy
To improve Sanskruti Homes' ranking on Myntra, we combined influencer engagement with customer reviews to organically push Sanskruti Homes into the top 3 search rankings for "night suit" on Myntra—leading to increased traffic and higher sales conversions.
Content Ideas & Execution
We created a mix of content, including Instagram Reels, lifestyle photos, and behind-the-scenes videos, to make the brand more engaging. Influencers were encouraged to showcase fabric softness, fit, and style through daily-use scenarios, making the nightwear more relatable.
Impact & Results
Achieved Top 3 Ranking for “Night Suit” on Myntra
(Snap)
Sanskruti Homes' nightwear successfully secured a top 3 position on Myntra, making it easier for customers to find and purchase. This was achieved through strategic influencer marketing, genuine reviews, and marketplace optimization.
Reached 2M+ People on Social Media
The campaign engaged over 2 million people across Instagram and Myntra, generating brand buzz and driving customer interest. It wasn’t just about views—people actively engaged, searched for the brand, and started conversations.
Created 200+ Influencer Content Pieces
Socialveins carefully selected influencers who created over 200 authentic posts, Reels, and reviews. Their content played a key role in building trust and positioning Sanskruti Homes as a top nightwear choice.
Drove 80K+ Website Visits
Through influencer promotions and engaging content, the campaign successfully attracted over 80,000 visitors to the website, increasing brand discovery and online sales.
8.1% Engagement Rate
With highly engaging content and influencer collaborations, the campaign achieved an impressive 8.1% engagement rate, proving that audiences actively interacted, commented, and shared.
Boosted Consumer Trust & Sales Growth
With genuine customer reviews, influencer recommendations, and compelling brand messaging, shoppers felt more confident in their purchases, resulting in higher sales and long-term customer loyalty.
Why It Worked
The success of the Sanskruti Homes campaign came from working with over 200 influencers who created real, engaging content about the brand. This helped build trust with customers. By using influencer reviews and smart SEO strategies, we boosted the brand’s ranking on Myntra and increased its visibility. The campaign resulted in more website visits, a high 8.1% engagement rate, and stronger customer loyalty, all of which helped drive more sales.
About Socialveins
With 300+ successful brand collaborations and over ₹100Cr+ in marketing spend, Socialveins specializes in influencer marketing that delivers real results. We craft viral campaigns, boost brand credibility, and make your products the next big thing.
Want to take your brand to the next level? Let’s talk!
