TL;DR
Goal: Organize the largest-ever influencer summit at an academic institution.
Challenge: Bringing together top influencers, creating viral content, and making IIT Bombay’s E-Summit the most talked-about event.
Our Strategy: We Collab with 1,000+ influencers, invited thought leaders, and leveraged social media to generate massive buzz by 200+ content pieces
Result: 20M+ reach, thousands of viral stories and reels, and IIT Bombay positioned as a pioneer in merging education with influencer culture.
Overview
When IIT Bombay, one of India’s top institutions, planned its biggest influencer summit, the challenge was clear: how do you make an academic event go viral, attract top creators, and keep the buzz alive even after it’s over? That’s when they approached us in January 2023 then we took the lead. And brought together 1,000+ influencers, reached over 20 million people, and created 200+ viral content pieces, marking IIT Bombay’s E-Summit a massive success.
Objective
We set out to host India’s biggest influencer-led academic summit, making IIT Bombay a hotspot for digital creators and entrepreneurs. The goal was to create massive buzz, attract top influencers, and blend education with the influencer culture, turning the event into a trendsetter.
Challenges Faced Before Socialveins Changed the Game
Before SocialVeins took over, making IIT Bombay’s Influencer Summit a huge success was tough. There were many hurdles that made it hard to reach its full potential. Here are the biggest challenges:
- Struggling to Connect with Influencers
IIT Bombay didn’t have a big network of influencers, so getting top content creators to join was difficult. Reaching out and convincing hundreds of influencers to attend was a big challenge. - Low Social Media Buzz
Previous events didn’t get much attention online, so their impact stayed limited to the campus. There was no proper plan to make the event trend on Instagram, Twitter, or LinkedIn. - Hard to Get Big-Name Speakers
Bringing well-known industry leaders and influencers to speak at the event was not easy. Since IIT Bombay didn’t have strong connections in the industry, getting top speakers took time and effort. - No Clear Plan for Viral Content
There was no proper strategy to create viral content like Reels, stories, and behind-the-scenes clips. Without engaging content, the event risked being just another ordinary gathering instead of a social media hit. - Event Planning Was Overwhelming
Managing over 1,000 influencers, students, and speakers required perfect coordination, which was hard without an experienced team. Handling invitations, schedules, registrations, and event execution felt like a huge task.
Our Strategy
This is how we helped IIT Bombay overcome these challenges and make the Influencer Summit a record-breaking success.
1. Collaboration with 1000+ Influencers
We reached out to 1,000+ influencers across Mumbai, helped build a strong influencer network and made the event more appealing.
2. 200+ Pieces of Viral Content
We created 200+ Pieces of Viral Content plan with trending hashtags, Instagram Reels, and behind-the-scenes stories to keep the event trending. Live posts, influencer collaborations, and content challenges made sure IIT Bombay dominated social media.
3. High-Profile Speaker Engagement
We used our industry connections to bring in top business leaders, influencers, and startup founders as speakers. Strategic announcements and interactive sessions kept the audience engaged and excited.
4. Engaging & Shareable Content
We set up special content zones with eye-catching backdrops and fun challenges, encouraging influencers to create and share content. This helped generate hundreds of viral posts that kept the buzz alive even after the event.
5. Seamless Event Execution
To handle 1,000+ influencers, speakers, and students, we ensured smooth registrations, check-ins, and scheduling. A dedicated social media team managed live updates and audience engagement throughout the event.
The Impact and Result
1,000+ Influencers Attended
With Socialveins' genius strategy, IIT Bombay’s E-Summit became the largest-ever influencer gathering at an Indian academic institution.
20M+ Reach Across Social Media
From campus to trending! With 20M+ reach, the event dominated Instagram, Twitter, and LinkedIn, turned IIT Bombay’s E-Summit into a viral sensation.
200+ Pieces of Viral Content
IIT Bombay was everywhere! Reels, stories, and behind-the-scenes moments flooded social media, kept the conversation alive long after the event ended.
Positioned IIT Bombay as a Digital Trendsetter
By merging education with influencer marketing, IIT Bombay established itself as a leader in connecting academia with India’s digital economy.
Why It Worked
We didn’t just pick influencers based on their follower count, we chose creators who truly connected with the audience, making the engagement genuine and impactful. Every part of the event was designed for maximum shareability, from eye-catching photo spots to exclusive backstage moments that encouraged tagging and viral content. But more than just hosting a summit, we built a movement, positioning IIT Bombay as a key player in India’s creator economy.
About Socialveins
With a track record of driving success for 300+ top brands and managing over ₹100Cr+ in marketing spend, Socialveins specializes in influencer marketing that delivers real results. From viral campaigns to brand positioning, we turn ideas into trends.
Ready to make your brand the next big thing? Visit Socialveins today!
