TL;DR
Goal: BeastLife didn’t just want to sell protein powder; they wanted to build trust, create a big online buzz, and make sure fitness lovers noticed, trusted, and bought the product.
Challenges: Entering a crowded space, building trust for a new product, driving real sales, and maintaining consistent brand buzz.
Strategy: Collaborated with top fitness influencers, created 200+ authentic content pieces, and used a smart mix of long-form and short-form content for maximum impact.
Results:
- 2M+ Reach across YouTube & Instagram
- 200+ content pieces delivered
- 7.6% engagement rate
- BeastLife is positioned as a trusted new player in the fitness world
Overview
When Gaurav Taneja known as Flying Beast launched his fitness brand BeastLife, the goal was simple: stand out in the crowded protein supplement market. So, BeastLife joined hands with Socialveins to run a smart campaign that created buzz, built trust, and boosted sales making a powerful mark in the fitness world.
Objective
The goal was clear. BeastLife didn’t just want to launch another protein powder. They aimed to build instant trust, create a strong buzz, drive traffic, and most importantly, turn influencer content into real sales. It was all about standing out and making a big impact from day one.
Challenges We Solved
- Breaking Through the Noise – The fitness world is packed with so many protein and supplement brands. Everyone’s fighting for attention, making it an extremely tough challenge for a new brand like BeastLife to stand out.
- Earning Instant Trust – Even though Gaurav Taneja (Flying Beast) is a trusted figure in the fitness world, launching a new product still needs trust from the fitness community. People needed to see real reviews and genuine results before buying.
- Turning Eyeballs into Orders – BeastLife didn’t want to stop at likes, shares, or views. They were aiming for real results, “sales”. The content had to do more than entertain, it had to convert. Turning engagement into actual product purchases was a major hurdle.
- Creating Real Hype – In today’s fast-moving world, getting people truly excited isn’t easy. BeastLife needed to spark real buzz and that sense of FOMO (Fear Of Missing Out) so people felt like they had to check out the product, try it themselves, and be a part of the community.
- Consistent Brand Presence – BeastLife didn’t want a one-day wonder or a viral moment that fades fast. The goal was to stay top of mind for weeks, maybe even months. Maintaining that momentum and building a consistent brand presence across platforms was a key challenge we had to solve.
Our Strategy
To make BeastLife the talk of the fitness town, Socialveins cooked up a full-on influencer marketing storm:
1. 200+ Authentic Content Pieces
(Snap)
From gym vlogs to protein recipe videos, unboxings to challenge-based content—our 200+ unique content pieces were genuine, relatable, and made BeastLife part of every fitness lover’s scroll.
2. Long-form YouTube Videos with Top Influencers
We collaborated with top fitness YouTubers to post detailed videos explaining the benefits, taste, ingredients, and real-life transformations using BeastLife protein. These reviews felt honest, helpful, and built serious trust.
3. Short-form Instagram Reels
We took over Instagram with fun, snappy reels that showed workouts, unboxings, mix tutorials, and quick results. These reels caught on with trends, got shared widely, and boosted visibility in a big way.
4. Timely Social Amplification
We didn’t just drop all the content at once. We timed it smartly—week after week—to keep the buzz going, so people kept seeing BeastLife everywhere.
5. Right Influencer Selection
We chose influencers whose audiences matched BeastLife’s target customer. This ensured high-quality engagement and the right eyeballs on the product.
Impact & Results
2 Million+ Reach Across YouTube & Instagram
Thanks to the influencer network and smart content strategy, BeastLife made a massive splash online, reached fitness fans all across India and even globally.
200+ Content Pieces
From fun gym memes to informative fitness tips, we created over 200 unique pieces of content. This mix kept the audience engaged, made BeastLife easy to remember, and helped the campaign reach over 2 million people.
7.6% Engagement Rate
Not only did people see the content, but they also talked about it. Liked it. Shared it. Saved it. This crazy engagement proved that the audience loved what they saw—and trusted it.
Huge Boost in Website Traffic & Sales
All the buzz translated into action, people didn’t just watch the videos; they visited the website, bought the products, and came back for more.
Positioned BeastLife as a Top New Fitness Brand
In just a short span, BeastLife went from launch to leading. The brand earned trust, community love, and a loyal customer base.
What Made It Work?
Socialveins used smart strategy, sharp planning, and powerful influencer partnerships to turn BeastLife into a rising star in the fitness supplement world. Instead of flashy ads, we focused on honest stories and genuine reviews. The mix of long videos for trust-building and short, snappy reels for quick reach helped grab attention across platforms. Plus, by involving both popular influencers and everyday fitness creators, we connected with the entire fitness community.
About Socialveins
Socialveins is one of India’s leading influencer marketing platforms, trusted by over 300 top brands. With more than ₹100 Cr+ in managed marketing spends, we know how to turn ideas into real results. Whether it’s building brand awareness, boosting sales, or creating content that connects, Socialveins helps brands grow through smart influencer strategies and relatable storytelling.
If you’re looking to reach the right audience and make a real impact, Socialveins is where your brand belongs.
