TL;DR
(Add common image of this as a template for all the case studies)
Goal: Position FNS Cutlery as the leading premium cutlery brand online, driving luxury appeal and strong brand awareness.
Challenges: Low online presence, stiff competition in the premium dining space, and limited influencer-driven brand recognition.
Strategy: Partnered with celebrity influencers, lifestyle creators, and movie integrations to showcase the elegance of FNS Cutlery.
Results:
- 3M+ views across platforms
- 80K+ website hits
- 27.6% engagement rate
- Luxury brand positioning solidified
Overview
FNS Cutlery, a premium brand in luxury dining, wanted to grow its online presence and stand out in a competitive market. That’s when Socialveins took over with a genius influencer plan. We teamed up with celebrity influencers and lifestyle creators and even featured the brand in a Bollywood film. This helped us create engaging content that reached over 3 million people, brought in 80,000+ website visits, and achieved a strong 27.6% engagement rate. The campaign not only increased brand awareness but also established FNS Cutlery as a top choice for elegant and sophisticated dining.
Objective
The goal was to make FNS Cutlery more visible online, build its reputation as a top premium brand, and help more people recognize it as their preferred choice for high-quality kitchen cutlery.
Challenges Faced by FNS Cutlery
- Low Online Visibility – Despite being a premium brand, FNS Cutlery lacked a strong digital presence, making it hard to reach new customers and drive sales.
- Lack of Influencer – Influencer marketing is a powerful tool, yet the brand hadn’t partnered with celebrity chefs or lifestyle influencers, missed a key opportunity to boost awareness and trust.
- Balancing Luxury & Relatability – FNS Cutlery struggled to maintain a high-end image while keeping its products appealing and accessible to a wider audience.
- Management and Operational Challenges – Managing marketing, operations, and teamwork efficiently was a challenge, requiring a more structured approach.
Our Strategy
This is how we helped FNS Cutlery overcome these challenges:
- Movie Integration: "Vicky aur Vidya ka Woh Wala Video"
A major highlight of the campaign was featuring FNS Cutlery in a popular Bollywood movie. This gave the brand high visibility, strengthened its premium image, and naturally connected it with luxury dining. - Celebrity & Influencer Collaborations
We collaborated with leading lifestyle and home décor influencers to showcase the sophistication of FNS Cutlery. Boosted its visibility and aspirational appeal. - High-Quality, Luxury Content Creation
We created elegant content and wrote engaging scripts to highlight the quality and elegance of FNS Cutlery. From stylish table setups to eye-catching reels, every piece reinforced the brand’s premium image. - Strategic Posting & Paid Promotions
We used data to find the best times for engagement and boosted top-performing content with targeted ads. This helped FNS Cutlery reach more interested buyers and increase visibility. - Real-Time Optimization & Performance Tracking
Our team monitored engagement rates, CTRs, and conversion metrics, optimizing content and strategy based on real-time data to maximize results.
Impact & Results
3M+ Reach Across Platforms
With our genius strategy, FNS Cutlery's online presence grew significantly, reaching over 3 million people on social media. It became a leading name in luxury dining, attracting fine dining enthusiasts everywhere.
80K+ Website Hits
Socialveins partnered with top influencers and helped FNS Cutlery gain massive traffic, bringing 80,000 visitors to its online store.
27.6% Engagement Rate
Our strategy attracted luxury lifestyle lovers, resulting in a 27.6% engagement rate and a strong bond with the brand.
Stronger Brand Credibility
With our genius strategy, along with celebrity endorsements, premium content, and smart storytelling, FNS Cutlery became the top choice for luxury dining.
What Made It Work?
Socialveins used a smooth strategy, smart planning, influencer marketing, a Bollywood movie feature, and luxury storytelling to boost FNS Cutlery’s online presence. With engaging content and the right influencers, we made FNS the top choice for luxury dining lovers.
About Socialveins
With a track record of driving success for 300+ top brands and managing over ₹100Cr+ in marketing spend, Socialveins specializes in influencer marketing that delivers real results. From increasing reach to boosting sales, we help brands like FNS Cutlery grow by creating real, impactful content that increases reach and boosts sales.
Visit Socialveins today.
