TL;DR
Goal: Position Faces Canada as a top beauty brand by boosting awareness, trust, and brand recall for its new product variants.
Challenges: Tough competition, building trust with new customers, reaching the right audience, and creating excitement for the launch.
Strategy: Worked with top influencers, created 100+ engaging content pieces, used data to find the right audience, and boosted high-performing content through ads.
Results:
- 10M+ views
- 100K+ website visits
- 9.7% engagement rate
- More trust, higher sales, and a viral campaign
Overview
Faces Canada is a well-known beauty and skincare brand that wanted to spread awareness about its new product variants, build trust, and increase brand recall. However, standing out in the crowded beauty market was a challenge. But with Socialveins, Faces Canada achieved 10M+ views, a 9.7% engagement rate, and 100K+ website visits. By collaborating with trusted influencers and creating engaging content, the brand successfully increased its visibility and sales, and its new product went viral.
Objective
The goal was to drive awareness for Faces Canada’s new product variants, build strong trust among beauty enthusiasts, and enhance brand recall in the crowded skincare market.
Challenges Faced by Faces Canada
- High Competition – The beauty industry is already filled with big brands and constant new launches, so Faces Canada's standout in the market was a big challenge.
- Building Trust Among New Customers — Since people are careful about trying new beauty products, gaining their trust took time. They worried about quality, effectiveness, and how the product would react to their skin.
- Reaching the Right Audience — Finding and targeting the right people was a challenge. If the brand didn’t reach beauty lovers or the right age group, the launch wouldn’t have been successful.
- Creating Buzz & Hype About the New Product — Without strong marketing and influencer promotions, the product could have gone unnoticed. Generating excitement and curiosity was a major challenge.
- Content Creation — Social media was already full of beauty content, so creating unique and engaging posts that grabbed attention was tough. Making sure people connected with the content required extra effort.
- Influencer Collaboration — Finding the right influencers who truly matched the brand and could create authentic content wasn’t easy. Ensuring they delivered the right message and connected with their audience was a challenge.
- Ad Rights Acquisition & Management — Securing ad rights and managing them properly required careful planning. Making sure the brand’s content reached more people without copyright issues was an important step.
- Campaign Planning & Execution — From strategizing to execution, every step needed precise coordination. Ensuring the campaign ran smoothly, met deadlines, and delivered results was a demanding process.
Our Genius Strategy
Top Influencer Collaboration
We carefully chose influencers who truly connected with the brand’s audience. Instead of just promoting the product, they shared their real experiences and demonstrated how they used it in their daily routine. This made the product feel more relatable and trustworthy. This approach helped build genuine trust, making customers feel more confident in the brand and its products.
100+ Engaging Content Pieces (Smart Scripting & Seamless Editing)
We created 100+ high-quality content pieces that made the product stand out. Smart scripting helped deliver clear and engaging messages, while seamless editing made the content visually appealing and easy to share. We focused on topics that beauty lovers enjoy, like skincare tips, tutorials, and trending beauty hacks.
Creating Buzz & Hype About the New Product
We made sure the product launch was exciting and hard to miss. A mix of influencer promotions, teaser campaigns, and interactive content like giveaways and beauty challenges helped create a lot of buzz. Trendy and fun content kept the audience engaged and talking about the product.
Data Analysis is Used to Reach Out to the Right Audience
We used smart data analysis to find the right people who would be interested in the product. This ensured that our content reached beauty lovers and skincare enthusiasts, leading to better engagement and more sales.
Ad Rights Acquisition & Management
We secured ad rights for the best-performing influencer content so it could be used in paid promotions. This helped us reach even more people and keep engagement high even after the campaign ended.
Campaign Planning & Execution
We planned everything step by step, setting clear goals and timelines. Throughout the campaign, we tracked performance and made changes when needed to improve results. By constantly refining our approach, we ensured the campaign ran smoothly and delivered strong results.
Impact & Results
10M+ Views & Impressions
The campaign gained over 10 million views, which made the newly launched product go viral and significantly increased brand exposure. This success positioned Faces Canada as a powerhouse in the beauty industry.
100+ High-Quality Content Pieces
We created 100+ engaging content pieces that kept Faces Canada in the spotlight. These included makeup tips, product demos, and beauty trends, giving people exactly what they wanted to see and share. The content was both relatable and highly shareable.
9.7% Engagement Rate
With an outstanding 9.7% engagement rate, the campaign got people interested, shared widely, and engaged actively. The content connected well with beauty lovers and made them excited about the brand.
Stronger Brand Trust & Customer Loyalty
By working with trusted influencers, Faces Canada built a strong bond with customers. People trusted the brand more, led to repeat buyers and long-term fans.
What Made This Campaign a Success?
This campaign succeeded because it effectively combined top influencer partnerships, high-quality content creation, and data-driven strategies. By working with influencers who genuinely connected with their audience, creating over 100 engaging content pieces, and using smart targeting to reach the right people, Faces Canada was able to build trust and excitement. The use of ad rights for top-performing content and consistent campaign management helped keep the buzz alive, resulting in 10M+ views, a 9.7% engagement rate, and a viral product launch.
About Socialveins
Trusted by 300+ top brands, managing ₹100Cr+ in marketing spend, and connected with 1.5M+ influencers, Socialveins specializes in influencer collaborations, content tracking, and viral marketing strategies.
Want to take your brand viral like Faces Canada?
Visit Socialveins.com to scale your brand with influencer-driven success!
