TL;DR
Goal: Beardo aimed to become the top name in beard care by building trust, boosting engagement, and driving traffic to its website.
Challenges: Struggling with low engagement, tough competition, and the need to create impactful content that could drive actual sales.
Strategy: Collaborated with top influencers in the grooming space, created 20+ engaging content pieces, and leveraged influencer trust to drive website visits and build brand loyalty.
Results:
- 20M+ views across platforms
- 8.1% engagement rate (almost double the market average)
- 20+ high-quality content pieces created
- Beardo became one of the most loved brands in beard care
Overview
Beardo, a powerhouse in men’s grooming industry, aimed to be the top name in men beard care but struggled with engagement, website traffic, and content creation, but with Socialveins, they got over 20 million views, and 8.1% engagement rate (almost double the market average), among with 20+ content and a huge boost in website traffic, because we know people don’t like traffic on the road, but on a website, they love it! Our influencer strategy used popular creators with great beards to make engaging content that people loved. This boosted website traffic and made Beardo stand out.
Objective
The objective is to build massive trust among customers, boost brand engagement, increase website traffic, and enhance content visibility for Beardo, making it a leading and ultimate choice for beard grooming and care through an effective influencer strategy.
Challenges We Solved
- Content Creation – Beardo needed to create engaging content to capture attention and build brand awareness.
- Standing Out in a Busy Market – The men’s grooming market is crowded, with many brands working hard to be in the spotlight, making it challenging for Beardo to get noticed.
- Low Engagement & Sales – Traditional ads don’t always grab attention, so Beardo needed a way to spark interest and boost sales.
- Turning Interest into Action – Beardo needed to convert brand awareness into website visits and actual purchases.
- Reaching the Right People – Generic ads don’t always reach the right audience, so Beardo had to ensure its message targeted the right customers effectively.
Our Strategy
- Created 20+ Engaging Content — Socialveins worked with top influencers who created fun, engaging content that got people’s attention, started conversations, and led to more sales.
- Working with Influencers — We teamed up with trusted influencers to show off Beardo’s products. Their real and relatable content helped Beardo stand out.
- Building Trust Through Real Reviews — By partnering with influencers who had loyal followers, organic engagement, and reach, Beardo built trust and recognition in a genuine way.
- Encouraging Action — We used clear calls to action and influencer recommendations to get more people to visit Beardo’s website and make a purchase; this also increased website traffic.
- Targeting the Right Audience — We made sure to choose influencers whose followers matched Beardo’s ideal customers, ensuring the message reached the right people and audience.
Impact & Results
1. 20 Million Views & Impressions
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The campaign reached over 20 million views and impressions, creating huge brand exposure. Beardo’s presence was everywhere online, grabbing attention and making a lasting impression across the digital world. Which increases customers and brand visibility.
2. 8.1% Engagement Rate — Almost Twice the Industry Average
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With an impressive 8.1% engagement rate, nearly double the industry average, Socialveins helped Beardo spark real conversations.
3. 20+ High-Quality Content Pieces
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Over 20 pieces of high-quality content were created in collaboration with influencers, each thoughtfully crafted to boost Beardo’s visibility. These weren’t just random posts — they were engaging, eye-catching pieces that built the brand and excited customers.
4. Beardo Became the Most Loved Beard Care Brand
This campaign made Beardo the most loved beard care brand, increasing customer trust and loyalty in a big way.
What Makes It Work?
The success came from smart planning, the perfect influencer choices, and well-timed content. From scripting to posting, everything was done with a clear strategy. The content felt real, fun, and easy to connect with. Socialveins made sure each piece reached the right people at the right time, turning Beardo into a popular and trusted beard care brand on social media.
About Socialveins
Socialveins is trusted by 300+ top brands, managing ₹100Cr+ in marketing spend and a network of 1.5M+ influencers. We help brands like Beardo reach millions, boost sales, and build loyalty through smart influencer collaborations and content tracking.
If you want to achieve massive reach like this, visit socialveins.com.
