10M+ Reach, 78K+ Instagram Followers 200K+ Website Hits
TL;DR
Goal: Positioned Kyari as India’s No.1 brand for plants and self-care plant products. Challenges: low brand recognition, tough competition, regional market gaps, and slow social media growth. Strategy: Collaborated with 100+ lifestyle and plant-based influencers, including regional language creators, to expand reach across South India. Results:
- 10M+ views
- 78K+ Instagram followers
- 200K+ website hits
- Boosted Kyari’s brand presence and solidified its premium image.
objective:
Our goal was simple: to position Kyari as India’s No. 1 plant and self-care brand while driving further growth. We aimed to expand their Instagram community, boost engagement, and increase online sales with targeted content. At the same time, we focused on enhancing brand awareness across different markets, helping Kyari reach even more plant lovers across the country.
Challenges Faced by Kyari
1. Breaking Through a Saturated Market The plant and self-care niche was already blooming with competition. Kyari needed a strategy that went beyond the usual marketing tactics.
2. Reaching Regional Audiences Many brands struggled to enter South Indian markets. The challenge was to connect with diverse regional audiences without reducing Kyari’s premium image.
3. Overcoming Slow Social Media Growth While Kyari had potential, its Instagram growth was slow. To fix this, they needed fresh and engaging content that would attract plant lovers and lifestyle enthusiasts, turning them into an active community.
4. Converting Views into Sales
Getting likes and views wasn’t enough; turning them into sales was the real challenge. Many users engaged with Kyari’s content but didn’t take the next step to buy. We needed a strategy to drive website visits and conversions.
5. Maintaining a Premium Brand Image Kyari needed high-quality, eye-catching content to keep its premium image strong. Any drop in quality could hurt its reputation, so creating polished and engaging visuals was a top priority.
Our strategy
- Collaboration with Influencers Across Niches & Regions
We partnered with influencers from various niches, including lifestyle, home décor, and gardening, as well as regional creators across India. This helped Kyari connect with diverse audiences, build credibility, and expand its reach nationwide.
- 100+ Engaging Content Pieces
We created over 100 high-quality, visually stunning content pieces—ranging from educational posts and lifestyle videos to eye-catching reels. Each piece was designed to resonate with plant lovers, boost engagement, and solidify Kyari’s premium brand image.
- In-Depth Market Research
Our strategy began with thorough market research to understand audience behavior, regional preferences, and competitor strategies. This allowed us to tailor our messaging to address gaps in the market and connect with both national and regional audiences effectively.
- Smart Scripting & Seamless Editing
Every piece of content was thoughtfully scripted to convey Kyari’s message in a clear and compelling way. Our editing process ensured visually appealing, on-brand content that engaged viewers and encouraged action.
- Perfect Timing for Maximum Engagement
We used platform analytics to post at peak times when engagement rates were highest. This strategic scheduling maximized reach and ensured that content appeared when the audience was most active.
- Monitor and Optimize in Real Time
We tracked engagement rate, click-through rate (CTR), and conversion rate. And after analyzing it, we adjust strategies based on real-time analytics and feedback. For good reach and the best engagement.
- Boost Content with Paid Ads
We promoted high-performing posts through paid ads to increase visibility and reach a larger audience. This helped drive more engagement and conversions.
Impact & Results
10M+ Reach Across Platforms Kyari reached over 10 million people with 100+ engaging content pieces and became the most recognized name in India’s plant and home décor space.
78K+ Instagram Followers Our genius strategy helped Kyari gain 78K+ Instagram followers and build a strong community of plant lovers.
200K+ Website Hits SocialVeins helped Kyari achieve over 200,000 website visits by executing targeted influencer campaigns, driving high-intent traffic, and boosting product sales.
Strengthened Market Presence Kyari grew its presence across India, especially in regional markets where it had limited reach before.
What Made It Work?
Socialveins’ data-driven approach, combined with a network of 1.5M+ influencers, ensured that Kyari’s message reached the right people at the right time. Our mix of premium content, regional influencer outreach, and clear CTAs helped Kyari become the go-to brand for plant lovers across India.
About Socialveins
With a track record of driving success for 300+ top brands and managing over ₹100Cr+ in marketing spend, Socialveins specializes in influencer marketing that delivers measurable results. From expanding reach to increasing sales, we help brands like Kyari achieve sustainable growth through powerful, authentic content.
Ready to help your brand grow? Visit Socialveins today!
