“People Do Not Buy Goods And Services. They Buy Relations, Stories, And Magic.” — Seth Godin
As of 2022, the influencer marketing sphere has exploded exponentially. Influencers help make brands seem more attractive by attaching their own image, emotions, and stories to their products and services. Companies employ multiple influencers at a time through large scale marketing campaigns, tapping into different types of audiences, familiarising their products with as many potential buyers as possible.
Curious to know more about how the influencer marketing world works? Want to know how to leverage your own influence and join the scene? Here are 8 popular influencer marketing podcasts to give you all the insights and tips that you need!
1. Blogosphere: Serious Influence
This podcast provides listeners with all they need to know about the business side of the influencer marketing industry. The podcast is hosted by its namesake Blogosphere, a media company focused on the world of influencers that also runs events, a network of influencers, and publishes an internationally distributed print publication with former cover stars such as Zoella and Casey Neista. The podcast series features interviews with influencer marketing experts, industry giants, brands, and the influencers themselves.
2. Influencer Marketing for Destinations
Ever wonder how you could snag partnerships with players in the juggernaut tourism industry? Wonder no more, for the hosts of Influencer Marketing for Destinations are here to help! A part of the Destination Marketing Podcast Network, listeners get to sit down with the influencer Carri Ward from Joy of Adventuring and marketer Melea Hames from Visit North Alabama as they share tips for successful partnerships together.
3. Influencer Marketing Talks
In a rush? Worry not, for Influencer Marketing Talks with their weekly 15 minutes podcast can still help you understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience.
Each week Sanna Odmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry!
4. The Influencer Marketing Lab
To quote Scott Guthrie, the host of podcast: “Influencer marketing works.”
The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. In each episode, Scott Guthrie talks with topic experts about the industry, the business, the tech, the key themes, and the media coverage. They examine what’s making the news: where it’s being reported and why before offering a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing.
5. Influencer Marketing Uncovered
Uncover the secret truths behind the success of the influencer marketing world with the Influencer Marketing Uncovered podcast. Listen in to interviews with global industry leaders, influencers from all over the world, and new upcoming cultural voices in the industry. Be the first to get the hottest insights and keep up with the latest trends, news, and hacks on building an influencer marketing campaign for a local and global reach, no matter your target market.
6. Winfleunce — The Influence Marketing Podcast
Nominated to be a part of Guru Events’ Top 50 Marketing Podcasts of 2022, Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business values. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors, and influencers themselves to uncover the art and science of influencing audiences to try, buy, or think differently.
7. Authentic Influencer Podcast
“Authenticity is king and profit is a side effect.”
Hosts Brooke and Nicole with over 20 years experience in direct sales and digital marketing have helped thousands of women learn that being an authentic influencer is the key to success. Join them each week as they bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you!
8. The Influencer Podcast
The Influencer Podcast is an innovative podcast that explores the secrets behind the ever-changing trends of influencer marketing and the careers of today’s top social influencers. Host Julie Solomon interviews some of the brightest minds in the industry who share their strategies, wisdom, and answers to some of your most pressing online business marketing questions!