Instagram is one of the most popular social media platforms, but it can also be one of the most difficult to get started on. If you’re trying to find a good way to begin, then look no further than this guide!
Why Instagram Creator?
With a billion registered users and millions of daily active users, it is no wonder that Instagram has become the go-to platform for creators. There are many reasons to start an Instagram journey. Here are the top three:
- Growing your audience
Your account is more than just a collection of photos. It’s also a way for people across the globe to get connected with what’s happening in your awesome life! The more followers who follow along with your travel adventures, cooking recipes, video tutorials — maybe even some behind-the-scenes tidbits — the more exposure you’ll get!
The freedom that comes with becoming a content creator on Instagram which is otherwise impossible in a regular job is a chance for you to become your own boss!
- Monetization of content
It’s a lucrative deal. Think about all those likes on posts as ads that help drive revenue into your pocket! But before we begin, remember:
Your journey is going to be filled with ups and downs.
So, it’s important that you have a plan. The best way to do this is by drawing inspiration from people who inspire you. It’s a common assumption to think that your followers are like you, but the truth is they’re all different.
Find something within yourself that would inspire someone else. It can be something as simple as an outfit idea or new hairstyle; maybe it’s something more personal like how much fun you had on vacation or what made you want to start blogging (or even just how much money they made from blogging!).
Here are 8 easy steps to becoming a successful Instagram creator!
Step 1: Pick your Niche
This is arguably the most important step for anyone looking to become a content creator.
Choosing the right niche can be tricky if you don’t know what you’re looking for. You need to be passionate and have the ability to talk about it consistently without repeating yourself — but once you’ve found one that fits with your personality and interests, it’s easy (and fun!) to keep going!
Step 2: Know Your Audience
“When you know your audience, your audience knows.”
The next step is to find your audience. Figure out who they are and what they like to see on social media. This means taking a look at the hashtags they use when sharing photos or videos of themselves and their favorite things (i.e. like fashion trends). You should also pay attention to comments from people on these posts as this will give you insight into what kind of content resonates with them most.
Step 3: Set up your Instagram creator account
After deciding on your niche and target audience, it’s time to make it official! Setting up a creator account gives you access to creator-specific features like follow/unfollow metrics, engagement stats, and direct message filters that make it easier to control your online presence and understand your account growth.
Here’s how to make a creator account:
- Go to your account and tap .
- Select .
- Select Account.
- If you are migrating from a personal account, choose Switch to a professional account and tap Creator.
- If you are migrating from a business profile, choose Switch to a creator account.
- Select your category.
- If desired, connect to your Facebook Page
- If you have a Facebook Page you would like to link to your account, select it from the list that appears.
- If you do not want to link a Facebook Page, select Skip.
- Review your contact information. At least one form of contact information is required. You’ll have the option to display or hide this on your profile.
- Choose your profile display options. You can decide whether to hide or display your category and contact details on your profile.
Step 4: Make your Insta bio pop!
Your Instagram bio is limited to 150 characters, but those 150 words can make or break a creator’s success as it affects audiences’ first impressions of you.
Your bio should be short and sweet, introducing who you are and what content it is you are making. Don’t forget to include links to your portfolio, projects, and other social media platforms in your bio.
Once you have a 10k follower base, Instagram will activate the Link Sticker feature!
Step 5: Plan and post your content
- Create a content calendar
- Create a content strategy
- Create an editorial calendar
- Create an editorial plan
As you begin to create content, consider how you can inspire your audience. What do you want to say? How do you want to say it? You decide what the interests of your audience are and how you can create content that is relevant to them.
You’ll want to test different types of content on Instagram and find a balance between what works well and what doesn’t work at all. For example:
- If you’re a food blogger who posts photos of your meals, try posting photos with no people in them — just the food and maybe some text! You might be surprised by how much these kinds of photos get likes and comments compared to an image with people in it.
- If you’re an event photographer who takes pictures at parties, try shooting from back or side angles so that there isn’t much detail visible when viewed by others online, especially if they’re using their phones. This way your photo will look more professional when posted online because it won’t feel like someone took it without permission (which would be frowned upon).
Be sure to also look into what other creators of the same niche are doing and what trends are popular among the audience to help generate ideas!
Step 6: Post high-quality content consistently
Post at least once a day. Don’t post the same content every day, but make sure you’re posting high-quality content consistently. Your followers will appreciate it!
Put effort into creating good captions and use the hashtags to draw traffic to your content. When writing the caption for your photos, think about what the hashtags will be. Don’t use a hashtag that doesn’t match up with your post content lest it be considered spam.
- Go to Instagram and search for tags in the “Search” tab
- Click on any relevant page where you have posted an image (e.g., you profile page)
- Copy and paste that text into another social media platform’s posting window
Consistency is what helps to grow your following. You should make sure that you’re posting at least once a day and at the same time every day. If you have a hectic schedule, try using a scheduling tool like Later or Hootsuite to help keep up with your social media posts so nothing slips through the cracks.
Step 7: Curate your feed to boost engagement
Now that you’ve got your feed set up, it’s time to start curating! You want to make sure that each photo is consistent with the brand and message of your Instagram account.
Use the grid layout for your photos so that followers can easily browse through them. This will help them find what they’re looking for. And remember, don’t overdo it with hashtags! The rule of thumb is two hashtags per post; anything more than that tends to look spammy or crowded out by other brands’ posts.
Step 8: Engage!
Engage with your followers. Sharing posts from other users, replying to comments, tagging people in photos, and liking comments are all ways to increase engagement.
Don’t forget to interact with other content creators too! After all, the best way to learn about your competitors is by watching them, and the best way to build up a following on Instagram is by engaging with others online. It’s important that you have conversations with other creators — not just about how much money they make or how many followers they have, but also about their stories and what makes them unique!
It’s not difficult to start your Instagram journey. There’s absolutely no need for large budgets or staff to create and post content on social media — just good content ideas, these 8 steps, and checking in with yourself regularly throughout the process!