Author: Nayan Tehlani

Influencer marketing campaigns involve partnering with social media influencers to promote a product or service to their followers. These campaigns typically involve a mutually beneficial relationship between the influencer and the brand, where the influencer receives compensation or free products in exchange for promoting the brand’s offering.

The future of influencers is likely to be shaped by several key trends. One of the most significant is the increase in influencer marketing.
Another trend is the rise of micro-influencers, who have smaller but more engaged followings. Brands are starting to recognize the value of working with these influencers, who are often more affordable and can have a greater impact on niche audiences.